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News Release from: Graphic Systems Group | Subject: Printed decals
Edited by the Printingtalk Editorial
Team on 31 October 2007
Printed Decals Point Way In New York
City
Graphic Systems Group has helped to develop compass sidewalk decals for Grand Central Partnership in New York City (USA).
Earlier this month New York City Transportation Commissioner Janette Sadik-Khan, Grand Central Partnership (GCP) president and chief executive officer, Fred Cerullo and MTA CEO Lee Sander unveiled the first of what they hope will be many directional compass decals on sidewalks at subway exits in Midtown Manhattan GSG, specialises in developing promotional tools for their corporate and government clients
This article was originally published on Printingtalk on 24 Aug 2006 at 8.00am (UK)
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Ken Madsen, GSG's president, said: "The 24-inch decals were produced on a HP9000 plotter and imaged directly on to 3M concrete vinyl wrapping.
Applied with very aggressive adhesive and polycarbonate over-laminate, the compasses are skid and peel-resistant.
We used similar materials, with great success, for street signage we produced in 2000 during the 'Subway World Series' between the Yankees and the Mets." He added: "Though the first four compass decals are part of a pilot programme, they're designed each to be readable and decorative for years to come.
Once the programme is deemed a success, we look forward to producing the additional compass signage per the city's needs." Each compass sidewalk decal displays the name of the street and what street lies one block in each direction.
The pilot program aims to assist pedestrians and exiting subway passengers to quickly orient themselves.
GSG has installed four decals, each near subway exits.
"Not a single person, native New Yorker or visitor, can truthfully claim that they have not, at least once, been confused as to which direction to walk when emerging from a subway station," said NYC transportation commissioner Sadik-Khan.
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