Product category:
Print Finishing (Binding, Folding, Inserting, Stitching, etc.)
News Release from: Graphic Arts Equipment | Subject: Perfecta 92 TVC guillotine, Horizon BQ-270jdf
Edited by the Printingtalk Editorial
Team on 10 July 2007
New Finishing Systems Help Win Back Lost
Business
Perfecta and Horizon finishing equipment-based processes are enabling Doncaster (UK) Apple Tree Print to re-write its business model after also winning back old business and attracting new clients.
The commercial printer, a division of Idigicon, set up the finishing department with a Perfecta 92 TVC touch screen controlled guillotine, a Horizon booklet production system, a Horizon BQ-270jdf automated perfect binder and a Horizon EF-354 B3 folding machine All the equipment was supplied by Graphic Arts Equipment (GAE)
This article was originally published on Printingtalk on 7 May 2008 at 8.00am (UK)
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Sean Asquith, production manager at Apple Tree Print, explained the development: "The idea behind the whole investment was to be more flexible, more profitable and bring work in-house.
Although we used to have some in-house equipment years ago, we get a very good service from our trade houses and got to the point where we were outsourcing all our finishing - maybe GBP100,000 worth of work was going out every year." But the motivation to adopt core finishing processes in-house was not purely financial, he added.
And Asquith continued: "Bringing it in-house makes us more flexible.
We can ask our staff to work overtime but we can't ask another operation's staff to do the same.
We can lift work when we want to and move things around now.
We have also been able to bring a lot more work in because we can be more flexible on the price.
It gives room for manoeuvre to meet the tighter deadlines and tighter prices." The company chose GAE because its finishing house ran Horizon systems, as Asquith added: "The finishing house still does a lot of work for us and continues to do a great job, that is why we chose GAE machinery as we knew what the equipment was capable of and the quality of the work it produced so we could be sure of what to expect.
We also knew it could finish the work we wanted it to finish.
Also, because we bought it all from GAE we got a better deal and it meant all the training was provided by the same supplier." Apple Tree Print will be relocating to new, larger premises in the near future and the company is set to further add to its finishing capabilities.
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