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News Release from: GMC Software Technology | Subject: Printnet design and variable data software
Edited by the Printingtalk Editorial
Team on 16 January 2008
Software Enables Sophisticated Direct
Mail Print
Rastar has opted to buy GMC's Printnet as its design and variable data software platform for its direct mail campaigns.
The Salt Lake City, Utah (USA) company Rastar is a database marketing company that helps client companies acquire and retain customers by using data-driven systems that generate measurable, repeatable results and maximise customer value, said GMC Rastar owns and operates studio, print, mail and production facilities that serve companies in the automotive, consumer goods, education, financial services and property industries, producing personalised direct marketing campaigns producing 75 million colour variable pieces each year
This article was originally published on Printingtalk on 8 Aug 2008 at 8.00am (UK)
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Rob Drage, director of research and development at Rastar, explained: "After evaluating the leading software tools in the marketplace, we selected GMC Printnet because it gives us the ability to easily design and maintain increasingly sophisticated personalised, variable-data direct marketing campaigns.
Other deciding factors are the ability to use our existing PDF and XML file formats, without the need to go back in to the redesign phase, as well as advanced colour management support that enables us to take full advantage of our high-speed HP Indigo colour digital printing equipment." Stephen Graziani, president of GMC United States, said: "We are confident that Rastar can fully take advantage of Printnet's ability to offer its customers more sophisticated direct mail programmes that drive satisfaction, loyalty and new customer acquisitions.".
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