Personalised print production management systems

Edited by the Printingtalk editorial team Mar 1, 2010

Future trends and new technologies in personalised communications - from digital print to fully integrated, multi-media campaigns - will be demonstrated by GMC Software Technology at Ipex 2010.

The Swiss company supplies software to manage data-driven personalised communications from transactional correspondence to direct mail, transpromotional print, social media campaigns and corporate communications.

GMC said that during Ipex 2010 it will showing how print fits into an increasingly seamless corporate communications strategy and how print businesses and in-house printing departments can help their customers, and themselves, to grow profits and cut costs by using the latest software.

The company's customers include international banks and financial institutions, utilities, direct mail houses, insurance companies and print service providers in every continent, except Antarctica.