Product category:
Printing Presses and Machinery (New and Used, Service and Repair)
News Release from: Goss International | Subject: Community press
Edited by the Printingtalk Editorial
Team on 16 March 2007
New Web Press Helps Boost Circulation In
Peru
Peruvian daily newspaper El Comercio has invested in a Goss Community press to improve distribution and boost circulation figures in the northern region of the country.
Peruvian daily newspaper El Comercio has invested in a Goss Community press to improve distribution and boost circulation figures in the northern region of the country The new press has been ordered with two four-high towers, two zero speed splicers and an SSC folder
This article was originally published on Printingtalk on 20 Mar 2007 at 8.00am (UK)
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Installation began this month in a new, purpose-built facility located 430 miles north of El Comercio's existing Pando and Amauta printing plants, which are based in Lima, central Peru.
Ignacio Prado, a director at El Comercio, commented: "We currently distribute all our newspapers from Lima.
We cover 800 miles of territory and distribution is difficult, sometimes our products arrive late due to the distance.
With our new press facility we will not only improve distribution but we will also increase our circulation and market share in the region." El Comercio decided to invest in the Community press for the project because of prior experience working with Goss presses.
Prado explained: "We have been running a Goss Newsliner press since 1997.
We were one of the first owners of this line of press with the keyless inking system and nine years on, the system is still running well.
The press is used to run a high volume of colour pages and consumes less ink than other presses at the plant.
We have been very happy with the performance of the Newsliner and are confident that our new Community press will be just as successful." El Comercio, the oldest privately owned newspaper in Peru, has improved its products and processes to retain its status as one of Peru's premier dailies.
Prado continued: "Reliability of parts and technical support were other crucial factors in the decision for us.
We have worked with Goss International on major projects before, including a web width reduction, which decreased our paper consumption by 7.4 per cent and an increase in the color capacity of our 64-page broadsheet from 16 colour pages to 28.
We are secure in the knowledge that Goss International can support us in reducing waste and meeting the changing needs of our customers." Founded in 1839, El Comercio is part of Grupo El Comercio, which also publishes Peruvian daily newspapers Trome and Peru 21.
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