Quality And Speed Drive Goss Web Presses Demand

Growing pressure in China for better print quality and faster job turn-around is driving increased demand for the Goss M-600 press in the country, according to the company.

Growing pressure in China for better print quality and faster job turn-around is driving increased demand for the Goss M-600 press in the country, according to the company.

As China's economy grows, an increasingly sophisticated domestic print market is demanding more full-colour productivity from suppliers and higher-quality printed products.

The 16-page M-600 commercial web press is extending its reach in to China as a preferred machine to address those needs, said Goss.

According to Liu Jie, owner of The Shandong Hongjie Printing Co, investment in the latest technology is now essential to gain a competitive edge.

Based in Zibo City, Shandong Province, his company has invested in a Goss M-600 commercial web press to complement an existing fleet of 20 printing presses printing mostly schoolbooks, magazines and advertising.

Serving clients primarily in Beijing, Shandong, Hebei and the Jiangsu province, Shandong Hongjie Printing has been in China's Top 100 printers for the past three years and is determined to maintain its position, said Goss.

Liu Jie explained: "Technology is fundamental to developing our market and staying ahead of the competition.

The technology we are investing in is aimed at providing a better and faster response to our customers.

With the M-600 press we have chosen the best in its class.

Its robust design has the added benefits of high-quality print and speed and we anticipate a 50 per cent increase in overall production efficiency.

We are also confident of the level of service we can expect from Goss International locally." Meanwhile, Zhao Shoushan, the general manager of The Jiangsu Xinhuabai Printing Co believes that commercial web offset printing will continue to grow in China.

With print quality now equivalent to sheetfed but delivered significantly faster, he added that web offset offers the opportunity to meet today's demanding standards for China's domestic work whilst accommodating diminishing delivery deadlines.

He said: "If we don't move ahead with new technology, we won't be able to compete.

We have to keep extending our capabilities to achieve economy of scale and ensure our continued dominance in the market." As a result, the Jiangsu Xinhuabai Printing Co has now bought a second Goss M-600 press, more than doubling its overall web offset capacity.

The new M-600 press is configured to print at up to a claimed 61,000 impressions per hour and has been specified with Goss Omnicon press automation for improved efficiency.

Goss Lifetime Support was again cited as a key influence behind the choice of press, past experience of local aftersales care being central to the company's confidence.

The C and C Joint Printing Company, which has installed a further three Goss M-600 presses to add to its existing stable of five M-600 systems is gradually migrating more work over to the web offset process.

Charles Lo, the company's chief executive officer, commented: "The quality of print in China's commercial heatset market is becoming more and more important as a greater number of products for retail advertising are being produced.

The M-600 presses for our Shanghai facility enable us to retain consistency across the board and deliver the same high quality standards on which we have built our reputation.

With its enhanced features we are able to maintain our quality leadership whilst reinforcing our commitment to the dynamic and changing needs of the market." C and C Joint Printing Company was also the first company to install a gapless Goss Sunday 2000 presses in China for added flexibility and productivity, added Goss.

According to Tim Mercy, Goss International's vice president of commercial sales in the Asia Pacific region, the success of the M-600 press in China is a logical development given the growing emphasis on quality and productivity in the domestic market.

Mercy commented: "Web printing provides obvious benefits in terms of production speeds and, given the standard of print quality achievable today, it is becoming very competitive with sheetfed printing on shorter run lengths.

Innovations now give 16-page web presses an advantage in a wider range of applications, including the applications required to meet the evolving demands of the Chinese market.".

Back to top