Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Hewlett-Packard
Edited by the Printingtalk Editorial
Team on 06 June 2003
HP Indigo w3200 web-fed digital press
HP Indigo Press w3200 Demonstrates Speed, Quality and High Volume Capacity
The ultra high speed HP Indigo Press w3200 will be tested at US beta sites for a wide range of digital printing applications in the automotive, beverage, pharmaceutical and confection industries, among other sectors Both sites ? Rastar Digital Marketing, Inc., a digital printing and database-marketing specialist in Salt Lake City, Utah, and Strine Printing Company, Inc., based in York, Pennsylvania and one of the largest sheet-fed commercial printers in the northeastern United States ? already own additional HP Indigo presses
This article was originally published on Printingtalk on 13 Mar 2006 at 8.00am (UK)
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Both also have major enterprise customers expected to benefit from the speed and volume capacity of the advanced new HP Indigo Press w3200.
At Rastar Digital Marketing, the new HP press will be used to print one-to-one direct mail pieces for major car dealerships across the U.S., along with catalogs and promotional materials for a well-known beverage company.
?We expect the w3200 to produce anywhere from two to four times as much volume as our five existing HP Indigo presses, which is attractive from an economic perspective.
And we're very excited about the quality, which is even better than that of the HP Indigo 3000,? said Rastar president Kevin Despain.
At Strine Printing, the HP Indigo Press w3200 will be initially utilized for brochures, sell sheets and point of sales materials for major players in the pharmaceutical, confection, greeting card and trading card industries, with a similar emphasis on variable data and personalization.
?The w3200's speed gives us a distinct advantage in the digital field and allows us to be more competitive when we bid on digital jobs, variable jobs and larger quantity runs,? said Pat Strine, the company's owner and vice president.
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