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Product category: Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Hewlett-Packard | Subject: Lightscribe
Edited by the Printingtalk Editorial Team on 07 January 2005

Silkscreen Quality Direct CD Printing On
PCs

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HP's Lightscribe direct disc labelling technology is available immediately for personal computers and optical media launched by several leading manufacturers at CES 2005.

HP's Lightscribe direct disc labelling technology is available immediately for personal computers and optical media launched by several leading manufacturers at CES 2005 Lightscribe was developed to solve the problem of unprofessional, incomplete and inferior-quality labelling methods

Customers can burn the data side on a disc as normal, then flip the disc over and burn a precise, iridescent label with their desired text and graphics using the same laser that burns the data - no printer, permanent marker or adhesive labelling is required claimed HP.

The technology uses the optical drive's existing laser to deliver light energy to the disc through a circular writing system.

Where the energy focuses on the disc, a visible chemical change occurs in the dye coating.

The result is a high-resolution reproduction of artwork, text or photos.

The first Lightscribe-enabled PCs are being offered by HP.

Customers can now purchase Lightscribe-enabled PCs through HP distribution channels worldwide said the company.

Aftermarket DVD writers with Lightscribe capabilities are scheduled to be available in the first quarter of this year from BenQ, HP, LaCie and Philips.

CD-R discs are provided by HP and Verbatim and are now available through retail.

Imation, Memorex, Philips and TDK discs are planned to be available soon said HP.

Lightscribe is being incorporated by optical disc drive manufacturers, CD and DVD manufacturers and software makers, including: CMC Magnetics Corporation, Cyberlink Corp., Hitachi-LG Data Storage, Intervideo, Lite-On IT, Microvision Development, Mitsubishi Chemical Company, Moser Baer India, Nero, Philips BenQ Digital Storage, Roxio, Sonic Solutions Software and Toshiba Samsung Storage Technology.

HP has also announced the development of Lightscribe disc coating, which is capable of a 50 per cent labelling speed increase, anticipated to be available in the second quarter of this year.

The increase will be incorporated into the next generation of Lightscribe CDs and DVDs said the company.

"Billions of discs are bought per year and each one needs to be labeled.

None of the current alternatives - markers, adhesive labels and disc printing with inkjet printers - offers the combination of embedded convenience and creativity while also delivering a silkscreen-quality final label.

With Lightscribe, customers have the at-hand freedom to combine text and graphics in simple or complex designs that reflect their personality and attitude," said Kent Henscheid, marketing manager for Lightscribe.

The system is said by HP to extend standard optical media, recorders and software with an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, as well as labelling software enhancements.

Lightscribe is currently being licensed by optical industry companies in drive and media manufacturing and by media and software brands.

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