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Product category: Direct Mail Printing and Services
News Release from: Hewlett-Packard | Subject: Directsmile SE
Edited by the Printingtalk Editorial Team on 20 April 2005

HP Offers Entry Level Personalised Mail
Workflow

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At the UK's Northprint exhibition yesterday, HP was demonstrating personalised communication with Directsmile's new entry-level product, Directsmile SE.

At the UK's Northprint exhibition yesterday, HP was demonstrating personalised communication with Directsmile's new entry-level product, Directsmile SE On show for the first time in the UK, the software is claimed to offer simple fail-safe design workflows, comprehensive database functions and high-performance production to work with the HP Indigo press product range

Directsmile SE is said to allows for fast, simple and reliable production of image personalised mail to any single customer for minimal cost.

The smaller scale version of the original product allows businesses new to personalised direct mail to begin building a profile in the market.

Helping to expand the reach of the application further builds on HP's commitment to variable data printing, commented the company.

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