Digital Press Secures Short-Run On-Demand Market

HP has installed a new five-colour Indigo press 3050 at full-service printers Thames Print Room.

HP has installed a new five-colour Indigo 3050 press at full-service printers Thames Print Room.

The Reading (UK) printer acquired the digital press to service the short-run, on-demand market in the local area and has extended its client base with a number of customers in the retail sector thanks to the reliability and quality achieved with the new press, said HP.

Over the past 30 years, Thames Print Room has focused on the digital and reprographic print market.

Managing director Stephen Crick said: "The reputation of Thames Print Room has developed in partnership with its technology.

We have always been proud of our ability to provide an on-demand, personal service with attention to detail.

It's our dedication to going the extra mile that makes us stand out and our investment in the most advanced digital printing technology from HP re-affirms our leading position in the area.

Since its installation, we have been able to reduce turn-around times by up to 50 per cent on some jobs.

With customer satisfaction a real priority, speed and reliability are critical assets of the new press.

As it is capable of printing up to 4,000 four-colour A4 images per hour, we can be sure to meet our customers' tight deadlines without compromising on quality." The printing capabilities of the HP Indigo press 3050, including the ability to accurately match corporate colours, ensure marketing campaigns reach target audiences with maximum impact, which is fundamental to the markets Thames Print Room serves, said HP.

Crick commented: "We work with large corporate firms, including RWE Thames Water and Castrol, and have been very successful with several marketing and design agencies supplying global blue-chip customers in the retail industry.

We are now able to attack a wider commercial market as a direct result of the installation.

The Indigo 3050 has undoubtedly helped attract those customers who know they will receive the highest quality print exactly when they need it." He added that a supplier of sportswear required Thames Print Room to print 82 copies of a 60-page catalogue within a 24-hour turn-around.

Thames's sister company, Armour Print and Design, works solely with litho presses, and could not fulfil the on-demand service effectively but recognised the job was ideal for digital production.

"The 3050 provided the perfect solution with its flexibility of run lengths, together with exceptional print quality.

We believe the installation of the press has orchestrated the recent growth of our business and we have plans in the near future to implement a digital upgrade at our branch in Slough," said Crick.

Thames Print Room had previously been using digital copier based equipment but recognised the need to extend that with HP in order to address the short-run, high quality colour market.

"We have always strived to keep up with the constant changes in the printing industry, and purchasing the HP Indigo press guarantees us the best equipment possible.

With the continuing shift towards personalisation as a powerful marketing tool, investing in the 3050 ensures we are equipped to embrace the marketing revolution," said Crick.

UK sales executive for HP, Graham Dove, said: "A range of advanced features including full colour personalisation capabilities provides printers with increased efficiency, productivity and profitability, whilst extending the array of services available to its customers.

Digital printing offers infinite growth opportunities and that has enabled Thames Print Room to offer targeted services at the best value.".

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