Indigo Digital Presses Fulfil Individualised Print

A new six-colour HP Indigo 3050 press has been installed at Malmesbury (UK) Complete Product Company (CPC).

A new six-colour HP Indigo 3050 press has been installed at Malmesbury (UK) Complete Product Company (CPC).

The company's aim is to develop what have been described as dynamic, innovative products for the high-end corporate market.

CPC foresees the new press as the tool for opening a host of value-added variable-data opportunities.

Kevin Assinder, managing director of the Complete Product Company, said: "We identified a significant growth opportunity for highly individualised corporate communications that went a step further than simply personalising text.

We recognise the benefits of processing data and targeting design to produce unique products that generate high-response rates for our customers.

The HP Indigo 3050 will be the key to developing this strategy in a variety of new directions and will be a valuable asset to the business." "One such direction", said Assinder, "is the use of aerial photography to provide high-impact one-to-one marketing campaigns for blue-chip corporations.

We are currently at the development stage with leading supplier of aerial photography, Blue Sky, which is keen to transfer its digital aerial photography to high-quality colour printed applications.

This is one area we are specifically focussing on and the unrivalled quality produced by the liquid HP Electroink technology will be pivotal to the success of this venture." He added that the method can provide a smart tool for estate agents to promote properties, targeting customers with detailed aerial photographs of specific locations of interest.

Retailers can also employ the technology to highlight the opening of a new store to local residents with high-quality maps and photographs of the area - they could even supply a personalised route to the store.

Assinder continued: "HP Indigo digital printing can bring a whole new dimension to one-to-one communication, tightly targeting recipients in exciting, powerful new ways." The Indigo 3050 is claimed to be a versatile press for a gamut of fully personalised, on-demand marketing collateral.

Producing vibrant, high-definition impressions in up to seven-colours, the press can accurately match up to 97 per cent of Pantone colours.

The press offers maximum substrate flexibility ensuring printers can meet the widest range of customer requirements, said HP.

"Our decision to invest in the new HP Indigo press 3050 will enable CPC to focus its digital output on more tailored solutions, which we believe is an increasing trend within direct marketing.

It's not about high-volume static mail but high-impact personalisation for increased ROI.

This is where print quality is of utmost importance, and we feel confident that the new press will fulfil these needs," said Assinder.

CPC delivers digital media products including CDs and DVDs with personalised sleeves, packaging and accompanying literature.

Its services span the full production process from concept and design work through to print and distribution.

CPC's services are tailored to the customer, whether that is a small independent business or a large blue-chip client such as Vodafone or Siemens.

Paul Randall, UK marketing manager of HP Indigo said: "CPC has identified how the HP Indigo press 3050 can generate increased return on investment in new, demanding markets.

The full flexibility, quality and productivity of the press will enable CPC to offer dynamic new services to corporate clients - the key to remaining ahead of competitors." Launched in 2004, the HP Indigo 3050 extends the performance of the HP Indigo 3000 for printers producing up to 200,000 impressions per month.

Back to top