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Product category: Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Hewlett-Packard | Subject: Digiprime 4431
Edited by the Printingtalk Editorial Team on 04 August 2006

Primer Makes Substrates Suitable For
Digital Print

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HP has extended the substrate range for its HP Indigo digital presses through the availability of a new primer solution.

HP has extended the substrate range for its HP Indigo digital presses through the availability of a new primer solution Whilst HP Indigo presses are claimed to print on a range of paper, plastic, self-adhesive and filmic materials, those that are not optimised for digital printing during manufacture require coating prior to printing to ensure optimal ink adhesion

Digiprime 4431 is claimed to bring materials in to a substrate portfolio which were not previously suitable for digital printing.

It is water-based, has low VOC (volatile organic compound) content and is claimed to be impervious to humidity.

Digiprime 4431 primer, from HP's coating partner, Michelman, is said to have a much longer shelf-life and a lower applied cost per square metre than the earlier Topaz 10 coating.

Michelman is a global manufacturer of coatings for the paper and film industries and a supplier of primer solutions for HP Indigo digital printing applications.

Alon Bar-Shany, vice president and general manager of HP's Indigo Division, said: "With the new Digiprime coating, our customers now have a wider variety choice of media.

The release of Digiprime 4431 coincides with the launch of the new Digicoater machine by our partner, A.

B.

Graphic International which is designed for use with water-based coatings for HP's industrial presses." The application of coating to substrates is typically carried out by substrate suppliers, or at the new authorised HP substrate treatment centres, though a number of larger, specialist printers perform substrate pre-treatment in-house, added the company.

An early adopter of Digiprime 4431 is leading label printer, Eshuis of Dalfsen, The Netherlands, which runs three HP Indigo presses.

Hans Poortinga, project manager for digital printing at Eshuis, said: "When we started digital printing in 2003, we simultaneously started coating our materials in-house.

We understand the importance of primer coating and precision to achieve high quality print results.

With Michelman Digiprime we achieve excellent results on both paper and synthetics." He added: "Digiprime adheres extremely well on all materials and it is highly compatible with HP Electro Ink.

Besides its performance, Digiprime is a water-based dispersion that complies with our environmental regulations." Rick Michelman, HP's vice president of new business development, commented: "Michelman's growing relationship with HP Indigo over the last three years has enabled us to achieve new levels of cooperation and product performance.

The important qualification and broad success of Digiprime 4431 should give every converter and HP Indigo press user confidence in supplying suitable substrates to the marketplace.".

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