Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Hewlett-Packard | Subject: Indigo press 3050
Edited by the Printingtalk Editorial
Team on 16 August 2006
Indigo Digital Press Extends Variable
Data Print
Romein Grafisch Management has invested in a four-colour HP Indigo press 3050.
Romein Grafisch Management has invested in a four-colour HP Indigo press 3050 The new acquisition replaces its original HP Indigo press 1000 - the capabilities of which generated the original impetus to go digital almost three years ago
This article was originally published on Printingtalk on 16 May 2005 at 8.00am (UK)
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The company said that speed and ease of variable digital printing provides a strong technical complement for Romein Grafisch Management's corporate slogan - 'fast, flexible, and free of stress'.
Digital print capabilities ensure that Romein Grafisch Management can provide customers with a range of print services, including brochures, entry tickets, greeting cards and promotional collateral.
Variable printing has delivered positive results and a profitable new revenue stream with 40 per cent of the total job orders consisting of printed products with variable data components.
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"We had to work hard to achieve these figures, since the market wasn't initially ripe for digital printing," said Jasper Romein, managing director of Romein Grafisch Management, who manages the company with his father Wim.
He added: "But now more and more clients have become aware of the benefits and are beginning to demand variable printing." A typical example of a variable printing job at Romein Grafisch Management is a weekly repeat order for greeting cards.
The orders are issued by a card publisher that sells picture postcards to bookstores and other sales points in various cities in Holland.
Romein manages an image database for this client and processes a weekly order form with variable requirements.
The client indicates what pictures must be printed and which need to include specific text, such as 'greetings from'.
The average run length per card is at least 25.
Jasper Romein explained: "We began digital printing with an HP Indigo press 1000 because it combined excellent offset quality with the flexibility of variable printing.
Today we are replacing this machine with a four-color HP Indigo press 3050 to achieve even higher productivity and deliver even higher printing quality." Romein Grafisch Management's customer base mainly consists of advertising agencies and printing companies.
The graphic arts sales office Samplonius and Samplonius Projectbegeleiding generates a large order volume for the company.
A cooperative arrangement with Meuldijk and Van Loon Producenten, a printer and producer of display materials, brings in an additional stream of job orders.
For finishing purposes, Romein cooperates with a bindery that is completely geared to handle small runs.
"These combined resources enable us to offer a complete graphic services package," said Jasper Romein.
He said that the Indigo press 3050 has proven to be the ideal machine for card company's repeat orders of picture postcards.
Romein explained: "We are using single-side coated cardboard.
The Indigo press 3050 allows us to do duplex printing on heavier paper stock, which is something that we weren't able to do before.
This feature is a considerable improvement for us." The high production capacity of the new press is energising the sales activities at Romein Grafisch Management.
In the near future, the company plans to expand its service to include on-line ordering.
Clients will be able to order a variety of marketing material from business cards to promotional documents.
As Romein Grafisch Management expands its services, the Indigo press 3050 can reliably deliver client-pleasing results to ensure successful growth, believes the company.
"We want to position ourselves as a small but responsive company, where the customer can depend upon us for a comprehensive package of smart graphic solutions," concluded Jasper Romein.
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