Product category:
General Print Supplies, Services for Printers
News Release from: Hewlett-Packard
Edited by the Printingtalk Editorial
Team on 31 October 2006
HP Indigo Sponsors European Marketing
Show
HP Indigo is to sponsor The Marketing Show, touring nine cities across Europe over the next seven months.
HP Indigo is to sponsor The Marketing Show, touring nine cities across Europe over the next seven months The show will present new developments across all major disciplines of marcoms for marketing and business professionals, said HP
This article was originally published on Printingtalk on 13 Mar 2006 at 8.00am (UK)
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Cities scheduled in the tour are Geneva, Lisbon, Berlin, Madrid, Barcelona, London, Paris and Milan.
Geneva hosted the first show earlier this month, with delegates from approximately 60 companies attending the event.
Each city will host a two-day event with the first day taking the form of a television news programme demonstrating systems for marketing communications.
Included in the news programme will be a two-minute infomercial and a five-minute recorded interview with HP showing the benefits of variable data printing to marketing professionals.
The second day will follow a programme of interactive workshops, aligning with the key themes from the previous day.
HP Indigo will run a joint workshop with co-sponsor Gyro International entitled covering innovations in direct marketing and digital printing.
The workshop will highlight developments in HP digital print technology, demonstrating how it can improve business effectiveness through high-quality, high-impact printing, adding value to direct marketing campaigns and increasing response rates through effective personalisation, said the company.
Gyro International will conclude the workshop with a discussion on how it has benefited from using HP Indigo digital print to provide a return on investment for its clients' direct marketing campaigns.
Nancy Janes, HP's manager for business development with Indigo Digital Press, Europe, Middle East and Africa, said: "This is a very professional show as it demonstrates how new HP Indigo Printing technologies will change the way enterprises are operating.
HP Indigo is dedicated to providing innovative systems to our customers and the levels of personalisation achievable with an HP Indigo press will help businesses develop successful marketing campaigns.".
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