Offset Quality Digital Growth Prompts Indigo Buy

Today's Graphics has installed a second HP Indigo press 5000 in its pressroom.

Today's Graphics has installed a second HP Indigo press 5000 in its pressroom.

The HP Indigo digital press is the latest addition for the expanding digital printing operation at Today's Graphics, which said it provides offset-quality printing for a high volume of personalised materials used in marketing campaigns.

The new HP press will expand Today's Graphics' digital printing capacity and is the latest of several HP installations at the firm.

Today's Graphics, which moved in to a new 40,000 square foot facility last September, also operates a 104-inch HP Designjet 10000s super-wide-format low-solvent printer for display graphics work, as well as three 60-inch HP Designjet 5500s large-format printers.

Since installing its first HP Indigo press in 1996, on-demand printing has become the firm's strength, building revenue and profit for the company.

That company said that its operators take advantage of the presses' robust front-end platform for rapid file processing to move quickly between jobs - interrupting medium-run variable-data jobs, for instance, to print a few copies of other, urgent jobs.

The HP Indigo presses are the workhorses of a digital printing operation that operates two shifts per day, added Today's Graphics.

Alon Bar-Shany, vice president and general manager for the Indigo division at HP, said: "Our customers are able to establish competitive profit centres because of HP Indigo press's unrivaled quality and the better response that level of quality can attract.

Companies like Today's Graphics exemplify how print service providers use our digital technology to offer best-in-class marketing services." He added that one important benefit Today's Graphics gains with its HP Indigo operation is the offset-quality printing provided with the presses and liquid HP Electro Ink.

With the liquid ink, HP Indigo presses offer impressive ink laydown and superior colour reproduction and overall image quality compared to other digital presses.

Jack Glacken, who owns Today's Graphics with two other partners, said: "The printing on the HP Indigo press 5000 is so close to traditional offset printing, it's unbelievable.

We're definitely sold on liquid toner, versus dry toner." The HP Indigo press operation at Today's Graphics is an integral part in the company's ability to produce effective, high-value campaignsm it said.

A client hosting a New York education seminar used Today's Graphics for a fast-turn-around marketing campaign.

In the two days following its seminar, the client used Today's Graphics to print more than 200 personalised photo albums featuring seminar snapshots.

Today's Graphics also provided the multimedia design for a web page with seminar highlights video that went live as the books were mailed.

Among the most notable projects being printed on Today's Graphics' new HP Indigo press is a 4,000-monthly self-mailer project where each mailer has a personalised URL (purl).

Each purl leads to a one-minute online video demonstrating the client's publishing service.

Because of the high level of response to this effort, Today's Graphics is scheduled to begin producing a second, similar campaign for the same client next year, said the company.

Based in Philadelphia (USA) Today's Graphics was founded in 1977 as a type house and today offers online print management, on-demand personalisation, integrated direct marketing and wide format displays.

Its clients, which include Fortune 500 firms in the pharmaceutical, financial and other industries, are benefiting from the increased response gained using HP Indigo digital printing in multimedia campaigns, it added.

The HP Indigo press 5000 is claimed to be designed for demanding production.

Pantone licensed, it prints in up to seven colours, delivering offset quality on a range of substrates and it is supported by a range of systems partners, said HP.

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