Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Hewlett-Packard | Subject: Indigo digital presses
Edited by the Printingtalk Editorial
Team on 26 February 2007
HP Indigo Success Reflects Digital
Print's Growth
HP today announced that it set new industry records in digital printing in 2006, with an acceleration in its Indigo digital press business.
HP today announced that it set new industry records in digital printing in 2006, with an acceleration in its Indigo digital press business That increase featured the number of annual impressions printed on HP Indigo presses surpassing 10 billion, whilst the single-month record with more than one billion impressions printed last November
This article was originally published on Printingtalk on 22 Jul 2005 at 8.00am (UK)
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HP Indigo has teamed up with graphic arts industry software developer Objective Advantage to adopt its OASymbio Suite of web-enabled production management tools.
In addition, the year-over-year impressions for Indigo press grew by 40 per cent, said the company.
According to industry analyst firm Infotrends, overall US revenues for digital presses in the high-volume, one million and over average monthly impressions category is expected to grow from US$3.5 billion in 2006 to US$13.5 billion by 2010.
Charlie Corr, group director of Infotrends, commented: "HP is addressing industry market growth by continuing to take a leadership position in research and development as well as product development, in addition to offering its customers business development services so that they can also target high-growth application areas." In addition, Infotrends data lists HP as the leading provider of digital presses for the digital label printing industry.
Further reading
Primer Makes Substrates Suitable For Digital Print
HP has extended the substrate range for its HP Indigo digital presses through the availability of a new primer solution.
Indigo Digital Press Record Sales Drive Changes
HP has announced that its Indigo Division has reported a record quarter in driving the transformation from analogue to digital printing.
HP's Entry Level and Indigo Presses Emerge
Hewlett-Packard has announced two entry-level digital printers and two new Indigo presses.
Alon Bar-Shany, vice president and general manager of the Indigo Division at HP, said: "Achieving the 10 billion impressions milestone demonstrates how the advantages of Indigo digital print technology, such as personalisation, short-run quantities and elimination of inventories, are helping HP lead the transformation from analogue to digital printing.
Our customers are discovering that the real profit opportunity in digital printing comes from offering the best quality and this is especially apparent in direct mail and marketing markets, as well as rapidly growing niche markets, such as books-on-demand, photo merchandise and label printing." He explained that marketers, publishers, consumer product companies and consumers are increasingly using digital print technology to produce everything from marketing material and direct mail to photo merchandise and books and manuals.
Digital print technology, like that found in HP Indigo presses, offers value and convenience with its ability to print in small runs whilst also providing offset-quality imaging.
HP said that its Indigo presses are used in the production of personalised direct mail and marketing communications materials.
According to an Infotrends survey, marketing material and direct mail are the top two segments for high-volume digital colour printing, collectively accounting for 44 per cent of high-volume digital colour press pages.
The rise of digital printing in key industries, such as photo, publishing and labels has contributed to the growth of Indigo press installations and impressions.
The company said that emerging high-growth niche areas for Indigo presses include: books-on-demand, where the systems produce full-colour and mixed monochrome and colour texts on demand, eliminating the minimum run lengths required for offset printing.
HP said that customers such as Amazon, which installed multiple Indigo presses in 2006, are using digital printing to increase the number of available titles, including texts that were previously not available on demand.
Indigo presses are also said to be amongst the leading digital presses used to produce photographic merchandise products and the systems are claimed to be the only ones capable of producing images in up to seven colours for more life-like, silver-halide-quality images.
Further to that, Indigo industrial-model presses, such as the newly released Indigo press ws4500, are used to print high-quality packaging and labels.
In the past five years, the volume of labels printed with HP Indigo presses has increased by 500 per cent, claimed the company.
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