HP Sees Indigo Digital Label Press Growth

HP has announced that sales of the Indigo digital label presses have continued to grow throughout 2007 with a 44 percent growth in installations from August 2006 - August 2007

Advancements in digital technology from HP and approved partners including SMAG, Michelman, media partners and strategic partners, AB Graphic and EskoArtwork have equipped HP Indigo press users with a total print solution, providing assured quality and optimum productivity.

The increase in HP Indigo press installations for label, flexible packaging and shrink sleeve production is also mirrored by significant growth in print volume with a 95 percent increase in the Compound Annual Growth Rate for HP Indigo ws4XXX series presses in the last three years.

"The end-to-end offerings from HP and its partners make digital label production both cost effective and highly efficient", said Alon Bar-Shany, vice president and general manager, Indigo Division, HP.

"We have more than 500 HP Indigo presses for the label market installed worldwide and by the end of this year more than 20 percent of our total install base will be for our most recent press, the HP Indigo press ws4500, launched just a year ago".

"The number of customers installing multiple presses is testament to the market trend toward shorter-runs, variable-data, security and on-demand printing".

The versatility and robustness of the HP Indigo press ws4XXX series enables users to print on a wide range of substrates for label, shrink sleeve and flexible packaging production.

The presses are also adept in 'mission-critical' environments where speed and accuracy - often incorporating barcodes and other security features - is essential.

Springfield Solutions, one of the UK's premier labelling, packaging and decoration print providers has signed for its third HP Indigo press.

The company, which acquired an HP Indigo press ws4000 three years ago, installed the UK's first HP Indigo press ws4500 last year and has now invested in its second HP Indigo press ws4500.

"We have continued to invest in HP Indigo presses because they provide us with the ability to print at high speeds and produce great quality", said Albert Dass, chairman, Springfield Solutions.

"The HP Indigo press ws4500 is suited perfectly to our short and medium-run length work, especially decoration-rich labels which would be expensive and inefficient to produce conventionally".

Customers operating HP Indigo presses worldwide include: Stralfors, of Sweden, operating three HP Indigo press ws4050s and an HP Indigo press ws4500 for the production of pharmaceutical, automotive, chemical, cosmetic and other labels.

Natalii Sp Zo o, of Rikietnica, Poland, has installed the country's first HP Indigo press ws4500 for the production of short-run, self-adhesive labels.

RAKO Etiketten, based in Germany, operate six HP Indigo presses for label, shrink sleeve and flexible packaging products.

Baker Self-Adhesive Labels, based in London, UK, has installed its second HP Indigo press ws4500 in 18 months due to high demand for short-run, variable data labels.

Field Boxmore Group, of Wrexham, UK, has installed an HP Indigo press ws4500, the first new generation digital label press to be installed by the group.

Fort Dearborn, of North America, has an HP Indigo press ws4000 and an HP Indigo press ws4500 running alongside conventional equipment.

"With the help of HP experts, we've been able to fully integrate the presses into our existing digital workflow and colour management system to provide a complete digital solution", said Bill Johnstone, senior VP of operations, Fort Dearborn.

AC Label, of North America, operates three HP Indigo press ws4050s.

Lightning Labels, of Colorado, United States has purchased two HP Indigo press ws4500s, the first double investment of this press by a North American customer.

The digital print house, produces a wide range of short-run labels for small to mid-sized businesses.

Mack Colour, of Brazil, uses two HP Indigo press ws4500s.

Moserbaer India , of Noida, India has invested in four HP Indigo press ws4500s for on-demand printing of home entertainment products on BOPP film.

Pemara, of Australia, operates two HP Indigo press ws4050s producing a wide range of products for the pharmaceutical, automotive and food and beverage markets.

A cross-section of customers operating multiple HP Indigo presses worldwide include: Etiquettes Fleuret, France; SIAC VABLOR, France; Stratus Group, France; Kalfany Suesse Werbung, Germany; Tadbik, Israel; Eshuis, The Netherlands; Geostick, The Netherlands; Vox, Portugal; Amberley Labels, UK; Pemara, Australia; Seiko, Japan; Hobby Lobby, North America.

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