Product category:
General Print Supplies, Services for Printers
News Release from: Hewlett-Packard | Subject: Indigo press 3050 digital press
Edited by the Printingtalk Editorial
Team on 31 October 2007
Indigo Digital Press Maximises Short-Run
Printing
Qubic Print Direct has installed its first digital press, an HP Indigo press 3050, at its site in Chester (UK).
Until the installation of its digital HP Indigo press 3050, the company produced short-run Christmas cards, gift vouchers, multi-part sets, personalised stationery, leaflets and labels on lithographic presses using letterpress machines for personalisation work Qubic decided to expand in to digital printing to allow the company to maximise productivity and reduce the turn-around time on short-run items
This article was originally published on Printingtalk on 13 Mar 2006 at 8.00am (UK)
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After undertaking research in to digital presses, according to HP Qubic was confident that Indigo technology was capable of fulfilling its customers' printing requirements.
The Indigo press 3050 is designed for use in demanding production environments and has the ability to produce high-quality applications quickly, said the company.
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Mike Griffiths, Qubic's operations director, said: "The Indigo press 3050 was the only press in its class that truly enabled Qubic to meet the diverse needs of our customers.
From our research we concluded that the reliability and the versatility of the press is second to none.
This opinion was supported by speaking with users and manufacturers of digitally printed products throughout the whole Indigo press range." As a new HP Indigo customer and adoptee of digital printing, Qubic was encouraged to take part in HP's support programme for customers promoting their businesses in the digital market.
Representatives from Qubic attended the HP 'maximising the digital ppportunity' and 'digital selling skills' courses launched under the HP Capture business success programme.
Steve Dedo, marketing director at Qubic, explained: "As a new user of digital printing technology, I would recommend both of the courses; they were very helpful.
We were encouraged to think about how best to market the products and discussed creative selling techniques.
The course really helped me to appreciate the advantages of digital printing and to consider how it can benefit our customers." Since installing the new press in July, Qubic has been able to capitalise on its increased productivity by undertaking jobs that require a turn-around time of just a few hours, said HP.
Qubic has produced a range of promotional items - leaflets, games programmes, tickets, posters and courtside banners - for the Cheshire Jets basketball team.
Griffiths added: "Using the Indigo press has provided us with the opportunity to produce applications for the Cheshire Jets that would have been impossible to fulfil via the traditional litho print process, given the extremely short lead times imposed upon us.
Our customer has been very happy with the print quality produced by the Indigo press 3050 and delighted by our new digital service.".
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