Product category:
General Print Supplies, Services for Printers
News Release from: Hewlett-Packard | Subject: Indigo ws4500 digital press
Edited by the Printingtalk Editorial
Team on 12 December 2007
Digitally Printing Short-Run
Self-Adhesive Labels
Short-run labels are now being produced by Tamar Labels with a second HP Indigo digital press printing customised standard labels, self-adhesive labels and security labels for a range of customers.
Those customers including businesses in the speciality foods, beverages and wines markets and the automotive and toiletries industries at its British Retail Consortium and Institute of Packaging Global Standard accredited site in Tavistock, Devon (UK) Tamar Labels now uses its HP Indigo digital presses to produce high-quality, short-run labels for smaller companies, allowing their products to reach the marketplace quickly in order to compete against bigger brands
This article was originally published on Printingtalk on 16 Jan 2008 at 8.00am (UK)
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The HP Indigo ws4500 press is claimed to have the ability to print personalised label and packaging items, which can add value to the clients' products, at a commercially viable cost.
Robert Lee, sales director at Tamar Labels, explained: "The new HP Indigo press ws4500 will complement our first digital press and our conventional capabilities.
We have an integrated management information system that works seamlessly with the digital presses, to ensure total control and efficiency throughout the sales, pre-press, workflow, despatch and invoicing processes." The Indigo ws4500 digitlal press is claimed to be capable of producing cost-effective labels using a variety of substrates.
The seven-colour press uses liquid-based HP Electro Ink to achieve the widest possible colour gamut, which ensures colour consistency and optimum print quality, factors that are critical in attracting large brands to work with Tamar Labels, commented HP.
To continue development and capitalise on opportunities for sustainable growth in the digital printing market Tamar Labels uses HP's business development tools, regularly utilising the My HP Indigo portal to order inks online.
Representatives from the company are also planning to attend HP's marketing courses - Maximising the Digital Opportunity and Digital Selling Skills - launched under the company's Capture business success programme.
Lee added: "HP technology and support services have been vital for the growth of our company and have helped us become one the UK's fastest growing narrow web label producers.
HP provide us with a total service to all our printing and business development requirements and the dedicated account management is second to none.".
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