HP colour inkjet web press enhances direct mail

Communisis is to make a GBP3 million investment in a HP T300 colour inkjet web press to enhance the quality of its direct mail output.

The print provider has also been selected as a preferred service delivery partner for the HP Exstream enterprise document automation technologies, which are claimed to enable the company to provide more personalised communications for its clients.

By installing the technology at its Leeds, UK, direct mail print production site, Communisis believes it will become the first print provider in the UK market with the HP T300, which is claimed to be able to provide a more profitable, personalised and advanced full colour digital printing service.

The investment represents the latest step in a multi-million pound technology development programme at Communisis which, over the course of the past three years, has included investment in the organisation's data and analysis services and marketing technology.

The HP T300 colour inkjet web press is claimed to be the print industry's first 762mm (30in) wide, 122 metres per minute (400 feet per minute) system that enables digital print to move from niche applications to mainstream print volumes.

Commercially available now, the T300, according to HP, has already proven itself in transforming business processes, with multiple installations in commercial environments that started in December 2008.

Adding the latest digital technology to its database and analysis capability will further streamline operations and allow Communisis to efficiently manage the provision of litho quality digitally printed mailing campaigns, using variable data imaging, said HP.

Fully integrated front-end capabilities also mean that pre-press and bureau are agnostic of litho or digital output and have the ability to compose unique pages quickly and efficiently.

With Communisis now also being a preferred service delivery partner for implementation services associated with the HP Exstream software platform it means that clients can benefit from supporting technology and services for fully integrated marketing campaigns using a single provider.

Using HP Exstream technologies, Communisis will be able to provide bespoke communications packages for individual clients, increasing choice while lowering barriers to entry, it is claimed.

Andy Blundell, chief executive officer of Communisis, commented: 'This is a significant investment for us and one that we feel adds to our competitive edge and further sets us apart from our peers.

The communications industry continues to undergo significant change and we are proud to be at the forefront of this evolution by being able to offer a truly integrated, channel neutral approach to customer communications.

Our latest investment in HP technology and our continuing partnership with this important organisation means that our customers will benefit from a tailored and streamlined service which, in turn, will help them to communicate more effectively and profitably with their customers.

Aurelio Maruggi, vice president and general manager of inkjet high-speed production solutions at HP said: 'As the first UK adopter of the HP T300, Communisis now has the capability to offer an unrivalled service in personalised digital print.

This breakthrough press platform, and the powerful HP Exstream document composition tools behind it, place Communisis on the leading-edge of variable-data printing.

Back to top