Tabs Direct installs HP colour inkjet web press

Edited by the Printingtalk editorial team Jun 30, 2010

Direct mail house Tabs Direct, part of Omnicom, has installed an HP T300 colour inkjet web press to add full-colour variable-data printing capabilities to its personalised direct-mail applications.

This latest installation extends the 2008 strategic agreement between HP and Omnicom to develop a digital print supply chain to streamline the creation, management and printing of marketing campaign materials.

$HP\'s T300 colour inkjet web press, like the system expanding variable data direct mail print at Tabs Direct.$

HP\'s T300 colour inkjet web press, like the system expanding variable data direct mail print at Tabs Direct.

'Full-colour digital print for high-volume direct mail represents a tremendous growth opportunity for print services providers because of the production efficiencies it generates and the increased relevance it brings to direct marketing campaigns,' said Aurelio Maruggi, vice-president and general manager of inkjet high-speed production solutions at HP.

The T300 is claimed to offer excellent productivity, versatility, quality and economics.

Tabs Direct will use the press to further its HP-driven upgrade from two-step monochrome imprinting on colour-printed analogue offset shells to turnkey digital colour production.

Specifically, the T300 will allow the company's clients to adopt or expand their use of colour variable-data printing.

According to HP, with the productivity and efficiency of the T300, Tabs Direct can offer the higher response rates associated with colour variable-data printing in the long-run volumes its clients need to effectively reach their customer databases.

Tabs Direct has taken advantage of the press's ability to handle thicker media up to 350gsm, allowing it to meet higher-volume demands for digitally printed, full-colour postcards.