Product category:
General Print Supplies, Services for Printers
News Release from: HH Print Management
Edited by the Printingtalk Editorial
Team on 06 November 2006
Print Management Firm's Man Is Marketer
Of Year
Tony Massey, group sales and marketing director for HH Print Management, has been announced as the B2B marketer of the year.
Tony Massey, group sales and marketing director for HH Print Management, has been announced as the B2B marketer of the year at the award ceremony organised by Information Arts and B2B Marketing in London (UK) Tony Massey was appointed as group sales and marketing director in 2004 and given the brief to develop the HH sales and marketing proposition, including the formation of a client acquisition team, branding and communication programme
This article was originally published on Printingtalk on 18 Apr 2005 at 8.00am (UK)
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With an MBA in marketing, Massey was able to add freshness and incisive thinking behind the strategic development of the brand going forward, saidf the company.
Robert Macmillan, HH Print Management's managing director, commented: "Tony is without a doubt the best strategic development director that I have ever come across and, together with his enthusiasm and tremendous work ethic, he has been the best appointment I have made and will ever make in my business." Massey devised a client acquisition and marketing strategy based on a re-brand and alignment of its corporate identity, which would identify HH's essence and selling propositions, said the company.
HH Print Management developed a team to provide proactive research of prospects, marketing communications to suppliers, clients and the press and down right selling.
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Also important was a tailored package of agencies, software systems and partnerships to support the company's ability and afford the it the agility to grow by more up to 100 per cent year on year.
According to the company, Massey developed a team structure, which provides one of the best client acquisition programmes in the industry.
His ability in this area has been particularly evident in the strategy of operating a flat structure of specialists in client research and contact management, marketing and communications and business development.
That includes a dedicated market researcher, marketing and bid manager and business development consultants that engage with clients at different levels of the marketing and acquisition cycle, yet work in cohesion.
The team is complemented by a CRM system, a tendering asset tool and research tool.
In addition, the company has invested in a number of online tools, which enable the company to analyse it's web presence and assist client acquisition.
With a limited budget for marketing in 2005, Massey added value to the company by way of an effective re-brand and strategic positioning for the future growth, advertising using the company's core messages and an effective client acquisition programme, said HH Print Management.
Robert Macmillan continued: "Within 18 months, HH has grown to be considered as both an innovator and a market leader.
The re-brand has worked so well for HH that we are now find our peers in the industry emulating our approach.".
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