HH's 5-Year Carphone Print Management Deal

The Carphone Warehouse and HH Print Management have agreed a new five-year, GBP15 million per annum, agreement for marketing print services to the pan-European retail chain.

The Carphone Warehouse and HH Print Management have agreed a new five-year, GBP15 million per annum, agreement for marketing print services to the pan-European retail chain.

The relationship, which today includes more than 2,000 Carphone Warehouse stores in Europe, started in 1998 and is set to continue its expansion in the UK with the extension of existing print management services and the addition of new service areas including logistics and stationery, as well as services provided to the company's US branches.

Robert MacMillan, managing director at HH, commented: "We are delighted to continue the partnership with The Carphone Warehouse, which is one of our flagship clients.

The new contract will provide the group with a wide range of savings, as well as true value and innovation in new areas of the remit." The Carphone Warehouse has undertaken a full consultant-led review of its supply chain for the marketing and print services and found that HH was able to tailor its services to the retailer's future needs.

That will include additional onsite staff resources, bespoke technology for digital asset management and workflow and the addition of the HH logistics service which, according to Robert MacMillan, will provide a truly integrated workflow cycle from the design to print and fulfilment of the products.

Georgina Bramall, head of retail marketing at The Carphone Warehouse, commented: "HH has become an extension of The Carphone Warehouse.

The company knows our business inside out and seamlessly manages print production from sign off to delivery in the warehouse.

Its response time is second to none, turning round production in a matter or days, where others could take weeks." HH said it is now being challenged by its clients to respond to the globalisation of their brands and their requirements to conduct business more effectively on a global scale.

HH Print Management supplied all the printed material for the launch of The Carphone Warehouse and Best Buy joint venture in America last November.

To support the launch, HH established a US-based account team and supplier base to support the regional requirements.

An initial pilot programme was launched in Manhattan and New York and HH was invited to extend its European partnership by supplying a suite of marketing materials, printed in the US, for the pilot.

Robert MacMillan said: "The Carphone Warehouse is one of our largest pan-European clients and we are absolutely delighted to be supporting it in this new venture.

It is an excellent opportunity for HH to develop our US supplier relationships, in marketing print categories where we have unrivalled experience." HH added that it has developed a bespoke network of US printers for The Carphone Warehouse, that will supply welcome packs, buyers guides, POS and other in-store literature under the management of the HH in-house team based in New York.

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