Product category:
General Print Supplies, Services for Printers
News Release from: HH Print Management
Edited by the Printingtalk Editorial
Team on 24 March 2008
America Awakens To Print Management's
Potential
UK print management company, HH is to open a new USA office in New York City to service its American clients and facilitate further growth.
HH said that the development indicates its ambition to become a global service printing service provider and to expand from its current European-wide catchment within the next two years The company added that its already works with clients in the US and it will now also focus on targeting American companies to provide claimed 20 per cent - 30 per cent savings for clients
This article was originally published on Printingtalk on 18 Apr 2005 at 8.00am (UK)
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HH said that research it conducted in conjunction with the Aberdeen Group proved that 80 per cent of companies have little or no control of their printed marketing expenditure and only 30 per cent have a service level agreement in place with their marketing agencies.
At the same time, 70 per cent of organisations have no means of measuring suppliers performance, whilst 63 per cent of the 270 global businesses surveyed were located in North America.
The office will be managed by Vishal Patel, who has joined HH from the Aberdeen Group where he worked as a senior research analyst in Boston (USA).
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There, he focused on procurement, as well as sourcing strategies and technology, specifically for larger and more complex categories, of which marketing and print-spend was one, said HH.
HH said it believes that the America business community is waking up to the benefits of employing a print management organisation.
Having achieved solid results in the UK and Europe for the last 10 years, American-based companies that operate in Europe are now implementing the similar services in the US and enjoying the same benefits in their home markets.
By outsourcing the management to a specialist service provider, such as HH, the company added that savings are returned, the continuing need for capital investment is removed and there is the added benefit of alignment with an expert service provider providing its skills, resources and technology.
Patel explained: "HH was a client when I was working for the Aberdeen Group and I was attracted by its business model, technology and approach to managing companies marketing material.
Being close to the mind of the chief purchasing officer, I knew there was a gap in the market for HH to move in to.
It is clear that the US market can learn a lot from the UK and Europe in terms of overall print management and control over marketing spend.
So there is a real opportunity to demonstrate the scope of results that the innovation and energy of HH's print management services and systems can achieve." HH's global infrastructure extends to cover all major printing markets, with supporting staff in 19 countries and the company plans to expand further, it added.
Robert Macmillan, HH Group's chief executive officer, commented: "The US market presents a wealth of opportunity for HH.
We want American clients to benefit from our services that have proved so successful for European clients.
Our services cater to procurement and marketing communities in very large enterprises and enable greater control over expenditure and the brand equity, not only throughout the country but on a global basis.".
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