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Product category: Printing Ink, Chemicals and Pressroom Consumables
News Release from: Heidelberg
Edited by the Printingtalk Editorial Team on 09 March 2004

Heidelberg's Consumables Success
Mirrored At Drupa

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Consumables sales have become growing business for Heidelberg, generating global sales of 195m Euros in 2003.

Consumables sales have become growing business for Heidelberg, generating global sales of 195m Euros in 2003 It will be a sector heavily promoted at Drupa 2004 because it is seen as an integral part of the company's strategy

As well as seeing products in action across Heidelberg's 7,800 square metres of space, there will be a dedicated display of products within halls one and two.

Heidelberg carries its own label products badged as Saphira, Cristala and Diamanta as well as third party brands where market recognition is deemed to be of value.

Offset plates account for 43% of sales, films 16%, pressroom chemicals 8% and the remainder from blankets, inks, proofing and flexo materials and related equipment such as plate processors and densitometers.

After initially launching in 1999, Heidelberg quickly recognised that it was a more effective force if it operated globally but determined at national level what range of products best suited local market and performance needs.

Stephen Kyle, operations and consumables manager at Heidelberg UK, said: "At this Drupa we will see a further decline in film and more movement from conventional to CTP plates where we have extended the range to include thermal, visible light and polyester options.

Environmental legislation is tightening globally and consumables must meet those criteria as well as enhancing performance, working reliably at all times." Customers are keen to come to Heidelberg because they know that the products the company supplies will have been tested on its own equipment and that they will get full technical support from a team with a depth of knowledge, commented Kyle.

Heidelberg tests at its central test facilities critical consumables such as plates, inks and press parts, such as blankets and rollers, amongst others and works with independent institutes in Germany to evaluate the performance of chemicals, including environmental and health and safety criteria.

Other products are tested at local level.

"Many customers have also been attracted by our consumables deals, a means of buying capital equipment but repaying in relation to the volume of consumables being used, a comfortable way of relating financial repayments to trading strength.

About 70% of consumables sales in the UK have involved equipment purchases often in unrelated areas, for instance a guillotine, folder or press on the back of a plate supply contract," said Kyle.

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