Product category:
Printing Presses and Machinery (New and Used, Service and Repair)
News Release from: Heidelberg | Subject: SM 52 Press
Edited by the Printingtalk Editorial
Team on 10 March 2004
Adverset Takes Bow With CTP And
Speedmaster
Adverset has moved premises and invested in a front to back production package from Heidelberg, partially funded through a consumables deal.
Adverset has moved premises and invested in a front to back production package from Heidelberg, partially funded through a consumables deal New equipment bought to help the company grow includes a Prosetter CTP system, Speedmaster SM52-5L five-colour with coater, Ti 52 buckle folder, ST100 saddle-stitcher and a stacklift for an existing Polar 78
This article was originally published on Printingtalk on 22 Jul 2004 at 8.00am (UK)
Related stories
20,000th Heidelberg Printing Unit In Austria
Heidelberg has installed a four-colour Speedmaster SM 52 press with the 20,000th printing unit at Austrian printshop 1. Aichfelder Druck GmbH (1a Druck).
Folding box gluers and punching machines
Heidelberg expands its postpress parts of the Jagenberg Group acquired services
The fifth colour on its new press gives options for silvers, golds and spot varnishes as well as other special colours.
Coating is regarded as a necessity with demand increasing and to give a lift in appearance to items such as theatre programmes as well as its general promotional work.
The press will operate on double day shifts and will use the CIP 4 Prepress Interface to take data from prepress to press, ensuring faster and more accurate make-readies.
Further reading
Switching between MICR and non-MICR printing
Digimaster can print cheques and other secure documents
Creative Print Gets Colourful with Speedmaster
Creative Print in Leeds has made its first move into full colour and CTP production with a Heidelberg Speedmaster SM52-5L five-colour with coater and a Prosetter 74 visible light platesetter.
Adverset handles leaflets, brochures, posters, promotional material and stationery in print runs ranging from 250 to 600,000.
"The Prosetter marks our first move into CTP but it wasn't a decision made without a great deal of research.
We chose visible light because we don't find working in a yellow light environment a problem and it is ideal for the run lengths we handle.
With the Prosetter there is an easy upgrade path to 82 should we need it in future.
In fact the 83 market is nibbling away at the 82 market because of the demand for smaller runs and more frequent orders at print-on-demand turnarounds," said Adverset managing director John Easby.
The Ti buckle folder will run alongside a Morgana UFO1 to give the company more folding capacity and a greater range of folding styles.
The ST100 is a six-station saddle-stitcher with cover feeder, chosen over Horizon because it gave a superior professional finish and was a more robust traditional saddle stitcher design, which was critical, said Easby.
The stacklift is being added to the guillotine to increase productivity.
Health and safety benefits are a bonus but less relevant at 83 than with larger, and heavier, format work.
"Financing the CTP through a Close Asset Finance consumables deal made sense.
Although it inflates the cost of our plates we are paying out on capital equipment in amounts that reflect our productivity.
In other words it is tailored to our turnover and ebbs and flows according to the number of plates we are using.
This is much more flexible for us than fixed monthly repayments," said Easby.
The 15-year-old Scarborough company started as a design house, moving into print six years ago and now moving from an agency-style property to a 12,000 sq ft production unit.
It will be closer to the main A64 trunk road and nationwide road links, an important consideration as a key factor in its recent expansion into theatre-related printing for London's West End.
Coupled with a steady growth in promotional design and print work for business, the move became essential to realise the company's potential it believes.
• Heidelberg: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
Search the Pro-Talk network of sites
