Heidelberg's English Seminars For Business Skills

Heidelberg's Print Media Academy is offering a series of English-language seminars for Drupa 2004.

Heidelberg's Print Media Academy is offering a series of English-language seminars for Drupa 2004.

The seminars have been specially tailored so that participants will have the opportunity to develop their skills in selected areas of day-to-day business operations.

Experienced and independent experts will work with participants to devise practical solutions that will improve business results said the company.

The seminars are geared to both users and decision-makers.

The one-day seminars all take place in the Print Media Academy in Heidelberg and cost between 450-500 Euros, plus VAT.

A special package price is available if all three Customer Relationship Management seminars are booked.

The following seminars are on offer: June 17, 2004 - Customer Relationship Management: Winning New Customers - Geared to everyone who is in fierce competition to win customers.

Participants receive key information on successful strategies for systematic customer acquisition - from the first contact to the first order.

June 18, 2004 - Customer Relationship Management: Nurturing Customers - explains how to maintain customer loyalty at high levels.

Participants strengthen their communication skills so as to maintain and improve on their existing customer relationships.

June 19, 2004 - Customer Relationship Management: Regaining Customers - It is 10 times more expensive to win a new customer than to retain an existing one.

This seminar teaches participants how to recognize possible customer dissatisfaction early on and how to react professionally to complaints.

Participants find out how to 'win round' disappointed customers and how to retain them.

July 1, 2004 - Process Standardization for Offset Printing - ISO 12647 - Practical examples to explain the meaning of standardization in pre-press and press.

It also highlights the correlation between colour management, calibration and customer communication.

July 8, 2004 - PDF Tips, Tricks and Tools - Each participant receives a CD-ROM with tools specially developed for the seminar to ensure professional processing of files and workflows.

July 29, 2004 - Colour Management in a PDF Workflow reveals new solutions for reliable high-quality color.

Course presenters give practical examples of which tools are needed and how an efficient workflow can be created.

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