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News Release from: Heidelberg
Edited by the Printingtalk Editorial
Team on 15 April 2005
Fifth Anniversary For Print Media
Academy
The Print Media Academy (PMA) of Heidelberg is celebrating its fifth anniversary as a training, communication and knowledge centre for the international printing industry.
The Print Media Academy (PMA) of Heidelberg is celebrating its fifth anniversary as a training, communication and knowledge centre for the international printing industry It was opened on the same day that Heidelberg celebrated its 150th anniversary
This article was originally published on Printingtalk on 21 Apr 2004 at 8.00am (UK)
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Heidelberg's English Seminars For Business Skills
Heidelberg's Print Media Academy is offering a series of English-language seminars for Drupa 2004.
Heidelberg's Summer University Places Available
Heidelberg's Print Media Academy will hold its third summer university from July 4-10, 2004.
In 2004, 58,000 visitors from Germany and abroad passed through the PMA's doors.
Heidelberg said that the courses available are geared to technical and management staff in the industry as well as schools and universities.
The worldwide network of nine Heidelberg academies supports printshops and other industry organisations at sites in Heidelberg, Atlanta, Cairo, Kuala Lumpur, Moscow, Sao Paulo, Shezhen, Sydney and Tokyo.
Further reading
Global Internet Resource For Print Teachers
Heidelberg's Print Media Academy (PMA) is now offering a special service for national and international teaching staff and lecturers in the print industry.
Heidelberg's Academy Announces Seminar Programme
'What makes you strong and successful?' is the question asked in the 2006 seminar catalogue for the Heidelberg Print Media Academy (PMA).
The PMA offers everything from technical training and lectures to seminars and workshops.
The programme includes product and application training and covers topics such as management, sales and marketing, controlling and key data.
There is also a modular programme that deals with family businesses and the process of handing over the reins to the next generation, added the company.
Through the training, speakers and trainers from the industry and business world share their knowledge of the industry, corporate strategy, marketing, sales and business management.
In Heidelbereg's opinion, the process of constant change in printing in particular means it is essential for managers to update their knowledge on a continuing basis to exploit change as an opportunity.
Last year, 7,000 people attended training courses and every year more than 2,500 school and university students and teaching staff complete print media seminars in the Print Media Academy, added Heidelberg.
Bernd Schopp, the head of the PMA, said: "The Print Media Academy is highly important for actively shaping the future of the printing industry." The international, English-language Summer University and Winter University events, each lasting a week, have in recent years become great success stories, according to Heidelberg.
The programme is geared in particular to print and media company owners and ambitious managers looking to develop their skills and prepare themselves for the future, it added.
The PMA building has made a name for itself outside of the printing industry as a conference venue and it often plays host to lectures, concerts and art exhibitions.
On the 12th floor of the PMA is 'Schwarz - das Restaurant' where five-star chef Manfred Schwarz presides and, according to Heidelberg, food industry magazine 'Der Feinschmecker' named the eatery 'Restaurant of the Year 2004'.
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