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News Release from: Heidelberg | Subject: Speedmaster XL 105, packaging security features
Edited by the Printingtalk Editorial
Team on 03 January 2006
Heidelberg Develops Packaging Security
Features
Saueressig Security International and Heidelberg have signed an agreement to jointly develop processes to produce security features and surface finishings in a single process for packaging.
Saueressig Security International and Heidelberg have signed an agreement to jointly develop processes to produce security features and surface finishings in a single process for packaging The processes will provide customers, such as producers of branded goods, software, and pharmaceuticals, with effective protection against brand piracy, said Heidelberg
This article was originally published on Printingtalk on 6 Jun 2003 at 8.00am (UK)
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SSI and Heidelberg intend to develop an embossing unit that is integrated as the last unit in the press.
Security elements, such as hidden graphics and images can then be embossed on an embossing cylinder, or by using sleeves.
That will give the print product double security with printed and embossed security elements, added the company.
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Optical magnifying glasses are then required as decoders for verification purposes.
The covert security features are integrated in the printing and embossing processes to guard against forgery, without influencing the packaging design or product.
A combination of various patented technologies opens up virtually unlimited possibilities, beleives the German press manufacturer.
According to the company, the collaboration is intended for the entire value added chain, from developing the production plant right through to quality assurance and service.
Accompanying training courses will soon be provided by the Heidelberg Print Media Academy.
The Heidelberg Speedmaster XL 105 will serve as the platform for the new print and embossing technology.
Various security features and additional finishings, such as embossing offer greater protection against forgery for packaging printing, added Heidelberg.
That enables printshops to expand their operations and stand out from the competition.
It is already possible to use special software to integrate varied and complex security elements in the printing process.
With the help of one or more decoders, the images can be made visible on the print product.
The process can be performed with all Printmaster and Speedmaster series presses, added Heidelberg.
One of the first users is the French print shop Autajon, which already provides packaging with security features.
Many brands are forged, from luxury goods and cigarettes to medicines and even vehicle spare parts.
As a result of increasing globalisation, the incidence of forgeries has risen dramatically in the last five years and their quality is constantly improving.
According to estimates from customs authorities, forgeries account for seven per cent to 10 per cent of world trade, which represents a value of US$600 billion US-Dollar (about 508 billion Euros).
"Together with SSI we are offering our customers completely new methods to print and emboss security features in-line, thereby establishing a quality standard in the printing sector," explained Dr Jurgen Rautert, director for engineering and manufacturing at Heidelberg.
Udi Ronen, the managing director of SSI, added:" We're delighted to join Heidelberg in developing print systems that embrace the knowledge we've acquired from years of experience with hidden security.".
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