Product category:
Direct Mail Printing and Services
News Release from: Howard Hunt Group | Subject: Variable data direct mail
Edited by the Printingtalk Editorial
Team on 28 April 2005
Variable Data Election Material In Just
72 Hours
Howard Hunt Group, the UK print and direct mail company, was chosen to print the Conservative Party's first campaign communication and ensured its delivery within 72 hours.
Howard Hunt Group, the UK print and direct mail company, was chosen to print the Conservative Party's first campaign communication and ensured its delivery within 72 hours of the general election being announced on the April 5 Over two million copies were successfully delivered within the tight timeframe across 111 constituencies nationwide, said Howard Hunt
This article was originally published on Printingtalk on 31 Mar 2005 at 8.00am (UK)
Related stories
DM House's Campaign Attracts One Millionth Donater
Howard Hunt Group, the UK independent print and direct mail company, has managed a DM campaign for Cancer Research UK.
Nectar's Complex Direct Mail Runs Sweetly
Howard Hunt Group, has just produced what it claimed to be one of the UK's most advanced and sophisticated direct mail pieces.
Howard Hunt Group involved its research and development team to design a specialist product for the Conservatives to kick off their election bid.
The six-age document with a die cut window, sealed flap and rounded corners was created to tie in to the party's national advertising campaign, whilst allowing each individual candidate to personally appeal to their constituency.
Each party candidate was able to drop a full colour picture, contact details and bullet points stating their proposals in to the leaflets delivered to their constituency.
That was made possible because of Howard Hunt Group's recent GBP 4 million investment in to its fourth 16pp six-colour Mitsubishi web press.
The new web has such quick make ready times that multiple four-colour plate changes are no problem on smaller runs, said the company.
Hunt's coordinated the campaign, liaising directly with each Conservative candidate to obtain their details and to organise the delivery of approximately 20,000 leaflets to each constituency.
Prior to printing, the company was required to obtain proof approvals from both the individual candidate and Conservative campaign headquarters.
Luke Pigott, a director of Howard Hunt, said: "The successful delivery of this large-scale, complex campaign is an excellent reflection of the capabilities of our industry leading technology and the end-to-end system that Howard Hunt Group offers.
We have the in-house capacity to project manage direct communication activity from start to finish ensuring timely, efficient and relevant communication for our clients.".
• Howard Hunt Group: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
