Product category:
Direct Mail Printing and Services
News Release from: Howard Hunt Group | Subject: Nectar direct mail statements
Edited by the Printingtalk Editorial
Team on 18 July 2005
Nectar's Complex Direct Mail Runs
Sweetly
Howard Hunt Group, has just produced what it claimed to be one of the UK's most advanced and sophisticated direct mail pieces.
Howard Hunt Group, has just produced what it claimed to be one of the UK's most advanced and sophisticated direct mail pieces The statement mailing is the 10th points update from Nectar, the UK's largest customer rewards programme
This article was originally published on Printingtalk on 31 Mar 2005 at 8.00am (UK)
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Since the inception of Nectar in 2002, Howard Hunt Group has created 80 million bespoke statements.
It handled the majority of the print and production work surrounding the original launch packs and was selected to produce subsequent update statement mailings.
The 10th statement mailing offers each of Nectar's customers a set of vouchers unique to them from each of the sponsor companies within the UK's largest and most popular loyalty marketing programme.
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The points update is one of the only pieces of written communication customers receive from Nectar so it is essential it really engages the collectors.
Howard Hunt Group helped develop the statement and coupons to ensure maximum impact, whilst maintaining cost effectiveness.
Simon Grinsted, print and production manager at LMUK said: "The quarterly statement issued by Nectar is both complex and demanding.
Howard Hunt Group has continually responded to our needs with this pack and, where possible, has increased the effectiveness and the efficiency of the elements it supplies.
The company maintains its position as most valuable partners in all of our direct marketing print activities." Working for client company Loyalty Management UK (LMUK), which owns and manages the Nectar brand, Howard Hunt Group managed its part of the 10th statement mailing, from data processing to print, personalisation and enclosing.
Luke Pigott, director at Howard Hunt Group, said: "LMUK's continuing commitment to Howard Hunt Group is testament to the quality and dedication of our team who continue to deliver high quality products within tight deadlines.
The team took on the project in its infancy and has successfully turned it in to a workable, cost effective product, helping achieve responsiveness and value." Howard Hunt Group said that its continual investment in new technology also proved essential to the success of the campaign.
Since the partnership with LMUK began in 2002 the group has spent GBP 12 million.
I nvestment in the Scitex Versamark with nine-inch head technology was of benefit to the production of the campaign, as was the Print Net technology, which streamlines the proofing process for all Nectar sponsors, added the company.
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