Product category:
Direct Mail Printing and Services
News Release from: Howard Hunt Group | Subject: Printing, production, design management services
Edited by the Printingtalk Editorial
Team on 09 March 2007
Virgin Media Mass Direct Mailing Success
Howard Hunt Group has completed a multi-million production for the launch of Virgin Media.
Howard Hunt Group has completed a multi-million production for the launch of Virgin Media As part of the two-week project, Howard Hunt Group provided not only printing and production services, but also deployed its new creative consultancy service to work on the design of the mailer, distributed to 7.5 million existing NTL Telewest customers
This article was originally published on Printingtalk on 31 Mar 2005 at 8.00am (UK)
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Virgin Media was formed following NTL Telewest's earlier acquisition of Virgin Mobile.
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Luke Pigott, managing director at Howard Hunt Group, said: "Having worked with Telewest and Rapier for the past four years, we were delighted to be approached for this project.
We were able to use all aspects of the business, from creative consultancy to production and fulfilment, to ensure that the time scale was hit and an innovative concept was produced." Di Collino, the senior production manager at Virgin Media, commented: "Howard Hunt Group was our choice to manage the huge diversity and complexity of this campaign.
As mailings go, they don't come much bigger, both in terms or profile and words.
Not only does the end product look great but we are also managing to communicate with our customers in a fashion befitting the brand.".
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