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3D Lenticular Software Wins Technology Award

Edited by the Printingtalk editorial team Aug 4, 2005

Human Eyes has received a 2005 PIA, GATF (Printing Industries of America and Graphic Arts Technical Foundation) Intertech Technology award for its 3D software.

Human Eyes has received a 2005 PIA, GATF (Printing Industries of America and Graphic Arts Technical Foundation) Intertech Technology award for its 3D software.

Human Eyes 3D software was selected from among a record-breaking 52 products nominated for the award.

Inaugurated in 1978 to foster awareness and understanding of advanced graphic arts technology, the PIA and GATF Intertech Technology Award honours excellence in innovative technology for the graphic communications industry.

"We are grateful for this very prestigious recognition and we are thankful for the judges' understanding and appreciation of Human Eyes' technology.

Because Human Eyes is such a departure from traditional lenticular methods, it is hard for people to grasp just how far this technology has come in making special effects creation a fast, easy, far less costly and more visually sophisticated and appealling process than before," said Human Eyes' vice president and general manager for North America, Dani Herzka.

"The graphic arts community not only reveres the Intertech Award but it also knows that the judges' assessments are meaningful confirmations of a technology's potential value.

It's a tremendous testament to the worthiness of our offerings," he added.

John Lind, the PIA and GATF senior research scientist, commented: "Technology such as Humaneyes 3D software, which makes it easy to print lenticular, are giving print service providers who thought they could not compete in certain markets a chance to do just that and do it easily, efficiently, and profitably." According to the award organisers, the judges' comments revealed another trend amongst this year's PIA and GATF Intertech Technology Award recipients and nominees.

Those comments indicated that technology is becoming not only user friendly for printers but it has also become more so for creative professionals, print buyers and others involved in graphic communications.