Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: IPEX 2010 | Subject: Ipex 2006
Edited by the Printingtalk Editorial
Team on 06 December 2004
Ipex 2006 To Target Marketing At Special
Areas
Based on research amongst exhibitors the Ipex 2006 international marketing campaign will be concentrated in three main areas.
Based on research amongst exhibitors plus an in-depth analysis of visitor data and industry trends surveys conducted during and after the previous event, the Ipex 2006 international marketing campaign will be concentrated in three main areas Show organiser IIR Exhibitions said the focus of its marketing efforts will be directed at emerging and growth markets, for instance in eastern Europe and the Middle East, as well as well established markets that include France, Spain and Germany
This article was originally published on Printingtalk on 27 Feb 2006 at 8.00am (UK)
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Dedicated sector and regions days focus attention
Because the scope of Ipex 2006 is enormous, show organiser, IIR Exhibitions, has structured the exhibition in to industry sectors.
The company has also decided to target what it terms far-reaching markets, such as those in North America and Australasia.
IIR said that the marketing campaign for the UK will also be segmented into three main areas - commercial and digital printers (large printers and SME's), specialist printers and end-users and print buyers.
The organiser said it belives that in a highly competitive and specialist market place it would be important to correcly target and communicate with each visitor group.
That was why that prospective visitors from specialist sectors would receive customised information that would be relevant and directly applicable to their business needs and issues.
Those sectors include book printers, security printers, newspapers, magazines and periodicals, as well as packaging and labels, converters and finishers, plus quick printers and high street operations.
All groups would be encouraged to attend on pre-arranged days so that exhibitors can be best prepared with the right messages and staff on their stands.
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