Product category:
Printing Exhibitions, Conferences and Seminars
News Release from: IPEX 2010
Edited by the Printingtalk Editorial
Team on 14 June 2006
Tech-ni-Fold Wins Ipex 2006 Visitor
Volume Prize
Ipex 2006, the global technology event for print, publishing and media today has announced Tech-ni-fold as the winner of its channel marketing initiative.
Ipex 2006, the global technology event for print, publishing and media today has announced Tech-ni-fold as the winner of its channel marketing initiative The initiative was launched to incentivise and encourage over 1,000 exhibitors at the Ipex exhibition last April to promote the show, by inviting their clients and potential visitors to attend, ensuring a quality audience, said IIR, the show's organiser
This article was originally published on Printingtalk on 21 Aug 2008 at 8.00am (UK)
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Exhibitors were provided with uniquely coded tickets and e-tickets and encouraged to invite as many relevant visitors as possible, The winner would be based on the ratio of their invitees that attended and their stand size, to ensure a level playing field for all.
Tech-ni-fold achieved 4.78 visitors per square metre and won the prize of a GBP5,000 holiday voucher, as it was the company which succeeded in attracting the most number of visitors to the show, per square metre.
Graham Harris, Tech-ni-fold's managing director, said: "Winning a holiday of such high value is a massive bonus and a big morale boost for all of our team.
Distributing the free Ipex tickets worked exceptionally well for us as our stand was crammed full of visitors throughout the eight days at the show and there was no let up." Another level of the competition was designed to provide all exhibitors with a simple to use marketing toolkit that could be bolted on to any of the exhibitors' continuing marketing campaigns.
The toolkit comprised elements such as e-tickets, logos, website banners, direct mail templates and Powerpoint templates.
They could be downloaded from the Ipex website to help promote the show to an even larger audience.
By downloading any of the promotional elements the exhibitor was automatically entered in to the channel marketing free prize draw competition.
The more aspects of the toolkit they downloaded, the greater the number of entries in to the competition.
Winners were selected at random from the list of those who had downloaded the toolkit and included a range of exhibitors, small and large including Komori, Albo Systems, X-rite, Technotrans, Watkiss Automation, Pitney Bowes, Uni-Flo and Enfocus Software.
Prizes included a luxury weekend break for two, Apple ipods, Harrods hampers and Amazon vouchers.
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