Outdoor Media Combats Unreliable Low Cost Material

Intelicoat Technologies has launched Magic Mainstream Media to provide customers with what it said is competitively priced outdoor media to combat other low cost and unreliable materials.

Intelicoat Technologies has launched Magic Mainstream Media to provide customers with what it said is competitively priced outdoor media to combat other low cost and unreliable materials.

Intelicoat's European Sales and Marketing Director, Frans Craandijk, commented: "The Magic brand is known for delivering high quality media for a large range of digital printing applications.

In recent times, low cost media that is mostly untested and often unreliable has infiltrated the market and these have taken a significant share of the market.

With Magic Mainstream, we have used all our resources to identify, test and market the media of high enough quality to be acceptable for the Magic brand, at a much more competitive pricing level than our established high quality range." He continued to say that Magic Mainstream was the logical next step for the company in its efforts to provide the ink jet digital imaging market with a greater range of media choices for every type of application and customer.

Melanie Enser, Marketing Manager for Intelicoat's UK Distributor, Colourgen, commented: "Intelicoat has an unrivalled reputation for delivering quality products that span virtually the entire length of the large format digital printing industry.

With its new range of Magic Mainstream Media, it has utilised its expertise and experience to bring a high quality range of products to the market at a very competitive price.

This is just what many of our customers have been looking for as it means they do not have to risk using inferior quality media to save costs." The Magic Mainstream range of products includes media that is compatible with pigment and dye water-based inks for Hewlett-Packard, Epson and the manufacturers of other thermal and piezo ink jet printers.

Each of them incorporates a matte water-fast coating and can be displayed outdoors without lamination.

Magic Mainstream also includes a range of low cost photobase media.

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