Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Inca Digital Printers
Edited by the Printingtalk Editorial
Team on 09 September 2004
Channel Sales Expert To Boost Reseller
Relations
In a move aimed to strengthen communication channels between Inca Digital Printers and its international network of distributors Inca has appointed Roger James as channel marketing manager.
In a move aimed to strengthen communication channels between Inca Digital Printers and its international network of distributors Inca has appointed Roger James as channel marketing manager James brings sales and marketing experience from a range of different industries
This article was originally published on Printingtalk on 9 Feb 2004 at 8.00am (UK)
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Based at the company's manufacturing site in Cambridge (UK) he will act as the main point of contact for the company's main distributor Sericol and its associated resellers.
He will also be in charge of co-ordinating Inca's marketing strategy throughout the flatbed printer sales channel.
"An effective partnership between manufacturer and distributor is crucial to long term success in our target markets.
My role will be to work closely with these partners to strengthen the relationship.
Inca's ongoing investment in R and D provides top of the range, quality printers.
It is important that everyone involved in the sales and distribution channel understands the uniqueness of our offer and that we work closely with our partners and customers to understand their needs and maintain our leadership in these areas," said James.
He will report to director of marketing Heather Kendle, who said: "We're delighted to have such an experienced marketer like Roger on board with us.
His understanding of channel marketing will help take our technology and the benefits its brings to even more companies involved in printing, promotion, exhibition and display work around the world.
The fact that we have introduced two new flatbed printing machines this year and are also developing other systems and concepts, meant that it was fundamental we expanded our marketing team.".
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