Digital Printer Creates Cost-Competitive POS

The first Inca Digital Onset printer to be installed in North America has been commissioned by Holland and Crosby, a Mississauga (USA) point of sale marketing materials printing firm.

As a result, Holland and Crosby claimed it has been able to create greater internal process control on projects and provide more cost-effective products and services.

The Onset printer, which was sold by Inca Digital's worldwide distributor, Fujifilm Sericol, is said to have enhanced Holland and Crosby's ability to provide higher service levels because for a customer that needs material fast, there is little preparation time to print because the Onset's process is digital.

According to Inca Digital, depending upon print run size and Holland and Crosby's workload, five feet x 10 feet posters that are ordered one day can be delivered the next day and with the ability to customise each sign individually.

Additionally, because the Onset can be operated by a single person and is claimed to be faster than current digital flatbed printers, there are are cost efficiencies.

Inca Digital introduced the Onset UV digital flatbed printer last year to handle print sizes up to 10.5 feet x five feet (3.2 metres x 1.5 metres) at claimed speeds of up to 5,382 square feet per hour (500 square metres per hour).

The company said that the automated Onset provides over 100 full bed sheets, or 300 three feet by five feet posters, an hour, whilst edge-to-edge printing allows images to be printed to bleed on substrates up to 10mm thick and up to 10kg at full speed to provide versatility and the ability to proof a job on the material on which it will finally be produced.

The company also added that the Onset is easy to operate by a single operator, with a nominal 20-minute set-up time at the start of each day.

Fujifilm Sericol's Uvijet UV digital inks for the Onset are also said to provide density to create vibrant, durable, light-fast colours and, for the first time, either a satin, or gloss finish.

August Petrolo, Holland and Crosby's marketing director, said: "The quality we have seen from the Onset is exceptional.

Materials created on it will have tremendous impact in retail environments.

When shown the samples, customers are commenting that the full-colour digital printing is striking.

They are particularly impressed with the quality of the gloss settings." And he added: "Now, retailers have the benefit of ordering higher quality materials with even faster delivery times, cost-effectively.

It gives them the opportunity to extend their campaigns by adding another project to their marketing plans without increasing their initial budgets." He said that the company was already receiving interest from retailers and advertising agencies and that it believes that a printer that can handle emergency orders almost overnight, with quality and the ability to customise jobs, whilst providing competitive pricing, has an advantage in the marketplace.

Holland and Crosby, with 33,000 square feet of office and production space, was formed in 1997 with the merger of Holland and Neil and J W Crosby Advertising, both of which were focused on producing point of sale marketing material.

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