Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: J Jays Limited | Subject: Ads Booking and Tracking System
Edited by the Printingtalk Editorial
Team on 05 February 2004
Jays Helps Publisher With Future
Tracking
Future Publishing, the specialist consumer magazine and online publisher, has chosen the digital workflow specialist J Jays of Southend to provide an advertisement booking and tracking system.
Future Publishing, the specialist consumer magazine and online publisher, has chosen the digital workflow specialist J Jays of Southend to handle the origination and supply of display and classified advertisement pages for a portfolio of its UK titles Those publications include market leaders Mountain Bike UK, Cross Stitcher, Rhythm and Total Guitar
This article was originally published on Printingtalk on 22 Apr 2005 at 8.00am (UK)
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As part of its prepress service to Future Publishing J Jays has developed an online advertisement booking and tracking system for the company.
Integrated with J Jays' in-house production workflow, the system provides Future Publishing, and its production team with an efficient and real-time tracking and reporting facility.
Using the browser-based facility Future Publishing advertising and production staff enter comprehensive information on each booking.
Authorised users can access the booking and production status of all advertisements at any time, with the ability to view advert proofs and pages.
The Future Publishing contract is a significant addition to J Jays' portfolio of clients, which includes Reed Business Information, EMAP, New Trade Publishing and Findlay Publications among others, said the company.
"Developing easy-to-use systems that enable publishers to further streamline their businesses is our speciality and part of the prepress service we provide.
We have built up considerable experience in web-based ad booking and tracking solutions over the past few years," explained Alan Halls, managing director of J Jays.
He added that the Future Publishing system features a customised interface and workflow designed to suit its specific requirements.
It combines J Jays setting and make-up facilities with the latest online information about advertisement and page status within the production flow.
Nola Palmer, advertising production manager at Future Publishing said: "By working alongside J Jays to create the system we were able to provide a great deal of input into it and as a result we now have a system that is user friendly, flexible and perfectly tailored to our needs.".
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