Product category:
Direct Mail Printing and Services
News Release from: Kall Kwik | Subject: Mtivity on-line template editing
Edited by the Printingtalk Editorial
Team on 16 May 2005
On-Line Document Editing For Direct Mail
Campaigns
Kall Kwik, has launched an on-line template editing system, called Mtivity.
Kall Kwik, has launched an on-line template editing system, called Mtivity The new service is claimed to help clients to manage marketing campaigns and print projects on-line, whilst controlling the way their brands are represented at a local level
This article was originally published on Printingtalk on 22 Jul 2005 at 8.00am (UK)
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Kall Kwik has selected Mtivity as its preferred e-commerce technology partner for the organisation's Design to Delivery (D2D) market strategy.
Mtivity is a web-based application that provides businesses with a simple, fast and secure way of delivering projects on time, and on budget.
The system works by allowing users to access a secure intranet where they can choose images and key messages to create their own marketing material in-line with brand guidelines.
The new system offers on-line editing and approval of documents, and can also provide print quotes all via the web link, said Kall Kiwk.
Implementing the new service at Kall Kwik UK is Julie Shearer, the company's corporate brands manager.
She said: "We always strive to offer service excellence to all of our clients through new developments and product innovation.
Mtivity marks a significant milestone for the corporate brands service.
It was chosen because we are confident it is the best on-line editing system available and will enable our clients to efficiently control the use of their brands.
It will also offer us the opportunity to build new relationships with clients who can benefit from our full suite of print-based services that we call design to delivery." Ian Watson, the marketing manager for store development at ICI Dulux Decorator Centres, is already using the system.
He said: "Kall Kwik's template editing system demonstrates how they use new technologies to improve their services.
It enables us to produce tactical direct mail campaigns within very tight deadlines - literally at the touch of a button.
It also gives us real time management information and control of our brand across the network.".
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