Product category:
Printing Companies: General Commercial
News Release from: Kall Kwik
Edited by the Printingtalk Editorial
Team on 16 September 2005
Kall Kwik Launches Design To Delivery
Service
Kall Kwik, the UK provider of design and print services for business, yesterday announced the launch of its next generation services at the Soho Hotel, London.
Kall Kwik, the UK provider of design and print services for business, yesterday announced the launch of its next generation services at the Soho Hotel, London Design to Delivery (D2D), is said to offer a range of services that include, design for marketing, sales campaigns and other corporate communications, as well as account management, direct mail, wide format, digital and lithographic printing and fulfilment
This article was originally published on Printingtalk on 16 May 2005 at 8.00am (UK)
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Kall Kwik said that the new strategy was developed in response to client requirements and market trends that highlighted a gap in the marketplace for an accessible, pragmatic single source provider of design-led communications.
Research undertaken by Cap Ventures revealed that for every £1 spent on print, businesses normally spend at least £6 on the design and fulfilment of the printed material.
Although Kall Kwik had been delivering a range of print-based products for many years, D2D clearly positions the network's resources and crystallises its vision, according to the company.
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Kall Kwik has selected Mtivity as its preferred e-commerce technology partner for the organisation's Design to Delivery (D2D) market strategy.
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Kall Kwik was hired in the final episode of the BBC television series 'The Apprentice' to undertake a design and print job that was 'make or break' for the candidates.
D2D provides a focus that will enable the business to accurately communicate its full capabilities to its corporate clients and is expected to drive growth, added the company.
As Mike Hutter, managing director of Kall Kwik UK, explained: "Today is a watershed for Kall Kwik, as we set off on our journey to deliver design to delivery services to the market.
We have the strategy, we have the expertise, we have the technology to make a real difference to our clients.
D2D will make their lives easier, giving them results that look the business.
We also believe it will help us to achieve our target for growth, which includes expanding the network to 175 centres by the end of 2008, as existing and potential franchise owners will see greater prospects." Kall Kwik has also developed strategic partnerships with companies like Canon and Pitney Bowes for practical support as the company implements its D2D strategy.
Guest speaker, Frank Peters, the chief executive of the Chartered Society of Designers (CSD), supports the D2D strategy adopted by Kall Kwik: "Designers and clients are always keen to find creative marketing services - quite rightly as it adds value.
But it is no good just having ideas - we all have those - you have to make them work, adopt professional practice standards throughout and implement them through to delivery to ensure they answer the client needs.
By managing the complete process companies such as Kall Kwik are well placed to provide a much needed holistic service." At the launch Kall Kwik also announced that it is currently piloting a new scheme focused purely on the provision of creative design services.
Pilot centres are achieving a near 50 per cent increase in design revenue said the company.
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