Kall Kwik Invests In E-Commerce Technology

Kall Kwik has selected Mtivity as its preferred e-commerce technology partner for the organisation's Design to Delivery (D2D) market strategy.

Kall Kwik has selected Mtivity as its preferred e-commerce technology partner for the organisation's Design to Delivery (D2D) market strategy.

The strategy has been developed to provide a wider range of marketing-related services to customers and manage the lifecycle of marketing projects from concept and creative, through design and production, to fulfilment, distribution and delivery, said Kall Kwik.

Mat Atkinson, the founder of Mtivity, said: "Design to Delivery (D2D) is the result of a strategic planning process undertaken by Kall Kwik to build competitive advantage through innovation and find new ways to deliver value-added services to clients.

Its research with corporate brands showed that medium and large companies wanted to move to a trusted single source provider for all print communication needs." And Julie Shearer, corporate brands manager at Kall Kwik, commented: "We needed to find a robust, forward thinking e-commerce platform to underpin its new strategic focus and help manage its new D2D offering to the marketplace.

After evaluating several solutions, Kall Kwik chose Mtivity's Marketing Storefront e-commerce platform because of its broad functionality, which incorporated marketing as well as print processes.

It also saw considerable value in Mtivity's variable data print-on-demand options." Mtivity's Marketing Storefront is said to provide the ability to centralise and store a wide range of marketing materials and collateral.

The materials are grouped in catalogues with end users able to simply order or download marketing materials via the web as required.

Marketing Storefront then links orders received to Mtivity's unique marketing workflow tools which automate the customisation, fulfilment and distribution of marketing materials.

Kall Kwik manages Marketing Storefront on behalf of its customers, creating and managing catalogues of assets, as well as managing the fulfilment and distribution workflow.

Efficiency gains are made by standardising processes within the marketing supply chain, outsourcing specific functions to Kall Kwik and automating processes using technology to reduce time and cost.

By including Marketing Storefront in its service strategy, Kall Kwik has enhanced its core print service to help its clients manage more of the marketing process and extend its capabilities throughout the marketing value chain.

As a result, Kall Kwik has strengthened its competitive advantage and remains an industry leader in its sector.

Concluded Atkinson: "Kall Kwik is at the forefront of print industry innovation and is implementing advanced technologies to support and enhance its expanded client offering.

We're obviously excited to be working with a company that shares similar values to Mtivity in terms of a desire to continually push out the boundaries of innovation and technology." Julie Shearer said: "Already, Kall Kwik has used Mtivity's Marketing Storefront to help win significant new business, including blue chip corporate brands such as Dulux and Nokia.

I'm confident with our use of Mtivity's e-commerce solution, more and more of Kall Kwik's clients will experience faster time-to-market for new campaigns, reduced internal and external marketing costs, a more efficient marketing services supply chain and greater brand control and consistency.".

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