KBA North American Dealer Expansion Continues

Edited by the Printingtalk editorial team Sep 7, 2006

KBA North America is expanding its dealer network to include four new dealerships.

KBA North America is expanding its dealer network to include four new dealerships.

The KBA dealerships will handle non-exclusive sales of the 74 Karat, Genius 52 UV, and Performa presses.

Those machines are three of KBA's mid-size format presses that are said to be popular with small and mid-size commercial printers and digital shops.

To become acquainted with the new presses and KBA's business approach, the new dealerships (and one existing dealer) attended a dealer training programme held at KBA's Vermont demo center during the first week of August 2006.

The dealers who attended the training programme were Gene and Fran Brett of Brett Graphics, Horsham, Pennsylvania, Brian C Leonard of Coleman One, Fairfax, Virginia, Peter Doughty of Graphics Equipment Company, Portland, Maine, Bryan Takos and Mark Weston of MB Graphics, Columbus, Ohio and Pat Schmidt of Print Technologies, Omaha, Nebraska.

Much of the programme was spent focusing on the three KBA presses, seeing a demonstration of the three presses, and hearing presentations on competitive and a market overview.

Part of the programme focused on company policy and procedure.

On hand to demonstrate and give presentations to the dealers were Thomas Goecke, director of corporate marketing, Chris Travis, KBA technology manager, Crystal Flutur, KBA product specialist, Russell Snodgrass, KBA's Performa press demonstrator and Bruce Hathaway, KBA Genius 52 and 74 Karat corporate demonstrator.

The Genius 52 UV is said to be the world's first waterless UV sheetfed offset press, whilst the 74 Karat 29-inch digital offset press is claimed to produce waterless print quality and consistent colour on a variety of paper media, as well as substrates hat include onionskin, board, plastics and canvas.

The Karat features the Gravuflow inking system.

The Performa 74 (20 x 29-inches) and 66 (19 x 26-inches) presses are available in two- to six-color models and are designed as economical entry points for smaller and medium-size businesses active in multicolour commercial printing.