Product category:
Printing Presses and Machinery (New and Used, Service and Repair)
News Release from: KBA North America | Subject: Genius 52 UV waterless press
Edited by the Printingtalk Editorial
Team on 28 April 2008
Card Printer's Better Quality From
Waterless UV
Added capacity, increased efficiency and improved quality have resulted from Bristol ID Technologies' use of a Genius 52 UV waterless press from KBA.
The Lima, New York (USA) customised plastic cards producer and distributor of badge identification systems for the security and identification market bought the Genius 52, which is claimed to be the world's first waterless UV sheetfed offset press It has a maximum sheet size of 14 and three sixteenths inches by 20 inches and it can operate at 8,000 sheets per hour
This article was originally published on Printingtalk on 16 Aug 2007 at 8.00am (UK)
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The Genius 52 features an automatic plate-changing device that reduces set-up times and its control console features a touch-screen display that can be slid from one end of the press to the other for press operator access.
The press prints in five colours with UV curing inks that harden through an integrated drying system, which allows further processing, such as laminating or punching, immediately afterwards, added KBA North America.
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Bristol ID Technologies also serves the gift and loyalty markets.
Clients purchase items as varied as blank card products that can be printed in a desktop card printer to custom-printed cards in a variety of shapes and using various substrates.
Products include membership cards, retail store gift cards, loyalty cards and all-access passes to premier events.
The company also serves those markets by distributing accessories, such as card printers, cameras, software and lanyards.
Jim Morsch, director of operations at Bristol ID, commented: "The KBA Genius 52 UV printing press is a great fit for our business because it adds capacity, efficiency and higher quality to our existing digital printing capabilities.
The benefits are clear because the press has quick set-up, it produces very little waste coming up to colour, has excellent image quality on PVC, polyesters and teslin and produces substantially more sheets per hour than we currently can print with our digital or traditional offset equipment." And Diane Morsch, the company's director of marketing and customer care, explained: "Our key is to offer our customers a diversity of products that fit the type of card they need.
We partner with our customers and give them ideas on how to produce their cards; sometimes they don't know all the options available to them.
That's where the Genius becomes important because it will allow us to print on a wider variety of substrates and produce lenticular work that we couldn't produce before.
It gives us the ability to apply either a matte or gloss finish on the cards, giving them a 3-D look, or apply spot coatings." By installing the Genius 52 UV, Bristol said that its goal is to offer products ranging from 500 to 500,000 cards, depending on the type of material used.
Diane Morsch added: "We're already very adept at providing small to mid-size run lengths for our customers.
The Genius 52 UV will take us to the next level.
We have a reputation for short lead times and we finish our jobs in nine days, as opposed to the competition, which can take from 15 days to 20 days.
The Genius will only solidify that reputation by providing us with a fast, flexible machine." Bristol has dealers throughout North America and the firm sells its products overseas.
To market the new capabilities of the KBA Genius 52 UV, the company is redesigning its brochure and notifying customers with e-mail campaigns.
Bristol ID Technologies gained national exposure for its work at the Super Bowl XLII American football finals held in Arizona.
The company has also created event badges for high profile golf tournaments, as well as college bowl events.
The firm won the International Card Manufacturers Association's (ICMA) global badge design competition, with work that combined multiple technical print and material features with what was described as an artistic feel.
It was one of the first jobs printed on the Genius 52 UV press.
Jim Morsch commented: "It is quite an achievement to win this award considering the global competition.
The design incorporates a great mix of printing and security features that we offer including fine line and guilloche print, embedded holographic foils and surface stamped metallic foil." Bristol's annual sales grew 13 per cent in 2007 and management expects additional growth in 2008.
The company's president and chief executive officer, Keith Yeates, said: "Our growing business and expanded services and facilities have led to the need for additional equipment.
We have spent USD1.2 million over the past year on new machines and we have added a laminating press, which increased capacity 4.5 times, along with the Genius 52 UV waterless printing press and related equipment, which boosts output to six times its previous capacity." He added that Bristol continues to look at new ways to grow.
Owing to the new equipment and the rise in business, the firm has filled the 15,000-square-foot space at the Lima facility, so management plans a 6,000-square-foot expansion, which is scheduled for the end of 2009.
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