New sales boss boost for KBA North America

KBA North America has appointed Soren Larsen as its senior vice president of sheetfed sales.

Larsen will oversee the KBA sheetfed sales force in North America.

He will report directly to KBA North America president and chief executive officver, Mark Hischar, as part of the executive management team.

KBA said that Larsen entered the printing industry in 1978 and he has 32 years of experience in sheetfed press technology and products, sales management, marketing and general management.

He has held executive sales positions in the graphics art industry.

Mark Hischar said: 'Soren is an excellent addition to our executive management team.

In his previous positions, he has demonstrated continual leadership abilities, proven sales performances, and knowledge of the North American sheetfed market, which make him the perfect candidate for the job.

His dedication and thorough industry knowledge of all market segments will bring an added benefit to our customers.

Larsen said: 'KBA continues to be a leader in the North American sheetfed market.

Its range of press models - from 20in - 81in - gives printers the largest choice from one press manufacturer.

KBA's focus on press technologies in all formats allows it to be in the forefront with the introduction of high-end automation and other bottom line enhancing productivity features.

KBA is established as the patent leader among printing press manufacturers worldwide for its innovative print technology.

Plus, KBA continues to maintain its reputation as the leader in large-format and packaging presses.

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