Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Konica Minolta Business Solutions UK
Edited by the Printingtalk Editorial
Team on 17 November 2004
£1m Ads Aim To Pursuade About
Konica Minolta
Konica Minolta Business Solutions (UK) is to launch a £1 million brand awareness advertising campaign.
Konica Minolta Business Solutions (UK) is to launch a £1 million brand awareness advertising campaign The campaign devised by advertising agency Golley Slater starts in January 2005 with the intention of building brand recognition and recall in the business community for the recently merged Konica Minolta Business Solutions business
This article was originally published on Printingtalk on 26 Nov 2004 at 8.00am (UK)
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The company was formed by the merger of Konica Business Machines (UK) with Minolta (UK) as part of the global merger of all Konica and Minolta companies.
UK turnover for Konica Minolta Business Solutions is £100 million, placing the company third in the digital copier market with a 12.1 per cent share of the mono market and a 13.0 per cent share of the colour market (according to Infosource) said Konica Minolta.
The advertising campaign will promote Konica Minolta as a brand leader in the document imaging industry and that the merger has produced a 'premier league' player that is greater than the sum of its parts said the company.
Konica Minolta Business Solutions' head of marketing, John Howard, said: "Konica Minolta now represents a considerable force in the document imaging solutions market and it is crucial that we communicate this fact to the whole business community. Request free introductory details about products from Konica Minolta Business Solutions UK ...
Pre and post campaign measurement will be used to ensure that we meet the campaign objective of raising awareness of the Konica Minolta brand in the B2B marketplace.".
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