Konica Minolta's Loyalty Programme's Free Benefits

Konica Minolta Printing Solutions has launched its European customer loyalty programme, the Konica Minolta Powerpack.

Konica Minolta Printing Solutions has launched its European customer loyalty programme, the Konica Minolta Powerpack.

Powerpack is said to deliver value to Konica Minolta customers by offering a range of services and programmes free of charge.

It has been designed to enhance users' printing and increase customer satisfaction.

Starting immediately, it will first be offered to customers that have recently purchased a Magicolor 2450 or 5400 series printer.

Customers can simply register online at the Konica Minolta website within 30 days of purchasing the printer.

After registration, customers have access to a number of benefits, which include an extended warranty of up to three years, where customers can extend their printer's warranty by returning their original cartridges free of charge, via the Konica Minolta clean planet programme.

The company believes that by rewarding customers for recycling their empty toner cartridges, Konica Minolta is actively pursuing its role as an environmental leader.

As part of the package of benefits, Konica Minoltas said it guarantees a return value on replacement printers.

After three years, customers can trade in their Konica Minolta printer and receive a discount on their replacement printer, which is said to not only provide cost savings but also offers an attractive way to upgrade to the latest technology.

Customers can also benefit from discounts ( of up to 75 per cent) on bundled options when purchasing a pre-configured model, thereby making savings on supplementary paper trays and duplexers to increase efficiency and flexibility.

Powerpack customers will have access to an on-line product tutorial with information on how to maximise the use of their printers.

Free software can be downloaded after registration to enable them to generate templates for a variety of printouts.

Frank Akihary, general manager for sales and marketing EMEA at Konica Minolta, commented: "Konica Minolta is recognised for offering products that provide high quality at an attractive price.

Now, more than ever, customers are looking for the best option when purchasing a printer.

The Powerpack adds value that goes beyond the product by rewarding customers with additional services and programs that they appreciate the most.".

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