Product category:
General Print Supplies, Services for Printers
News Release from: Konica Minolta Business Solutions UK
Edited by the Printingtalk Editorial
Team on 09 January 2008
Multifunction Print Systems Benefit From
Campaign
With GBP1.4 million of advertising running until April an advertising campaign by Konica Minolta Business Solutions (UK) is hoped to raise awareness of the brand in the business community.
Brazilian footballer Ronaldinho is featured in the campaign with advertisements running in parallel The series advertises Konica Minolta's colour multifunctional printing systems
The second series in the campaign features the mono Infoline design of Bizhub multifunctional devices.
The campaign is running in national daily newspapers, such business magazines as The Economist, Management Today and the Director.
Commenting on the campaign, John Howard, head of UK Marketing at Konica Minolta Business Solutions, commented: "Konica Minolta is now 100 per cent focused on document imaging as its core business activity and it is essential that we communicate our brand and its values to the general business community. Request free introductory details about products from Konica Minolta Business Solutions UK ...
This high-profile intensive campaign featuring Ronaldinho will help us achieve that goal.".
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