Training For Companies Switching To Digital Print

Commercial printers new to digital print technology can now exploit their investment in such systems following the launch of Konica Minolta Business Solutions UK's Customer Academy training programme.

The company said the digital printing training programme will enable printing companies to exploit the potential sales opportunities for print on demand and variable data output, for example.

The Customer Academy training programme has been developed independently for Konica Minolta by Understand You, a management and training consultancy.

The company said that the emphasis is on exploiting the full commercial potential of digital print through proactive sales and marketing, rather than technical training.

The first programme to be released, 'Profit From Digital', is a one-day course comprising three modules - the opportunity and who to target, sales and consultancy skills and gaining continuing commitment.

Konica Minolta said that the cost of this course has been competitively priced to ensure that it is accessible to as many customers as possible.

Understand You can also, on request, provide enhanced training programmes based on the three modules to meet the specific needs of a printing company.

Jos Kelly, Konica Minolta Business Solutions UK's director of strategic business development, production and solutions, explained: "Manufacturing the best devices but leaving the customer to work out how to get the best return from their investment is not enough.

The programme is a direct response to feedback from our commercial printer customers who have been saying to us that they know how to drive the equipment, but that they're not yet expert in selling digital output because their traditional customer base has often had an offset printing focus." She added: "When considering this challenge we decided that practical, personal instruction from independent industry experts would be far more effective than paper-based academic theory, which gets placed on a shelf to be looked at a less busy time that never arrives.

The training we have developed with Understand You allows print businesses to develop skills for identifying and winning opportunities for additional business and profit.".

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