Product category:
Direct Mail Printing and Services
News Release from: KAS Paper Systems | Subject: Mailmaster C565
Edited by the Printingtalk Editorial
Team on 02 February 2006
Growth In Direct Mail Prompts Inserting
Investment
KAS Paper Systems has installed a Mailmaster C565 envelope inserter at Satellite Direct to replace a desktop mailing machine.
KAS Paper Systems has installed a Mailmaster C565 envelope inserter at Satellite Direct to replace a desktop mailing machine Satellite Direct saw the Mailmaster C565 being demonstrated at KAS' showroom in Dunstable (UK)
This article was originally published on Printingtalk on 7 Apr 2004 at 8.00am (UK)
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According to Dave Reynolds, the managing director and founder of Satellite Direct: "It fitted the bill because it does what we want, quickly and simply, without the need for specialist mailroom operators .
We had it configured with four stations because our mailshots are four pages in length.
Our financial correspondence is either a single letter or a letter and a direct debit form.
Everything is printed on 80gsm paper because I wanted to keep it as simple as possible.
KAS set the Mailmaster up for us and the warehouse staff, who operate it, try not to change the settings." And he added: "We needed a heavier duty machine to handle our increased workload.
It was a big step from a desktop machine but it's made an enormous difference to the productivity in our mailing department." The Mailmaster C565 inserts in to envelope sizes between DL and C5 at speeds of up to 5,000 completed envelopes an hour.
The growth at Satellite Direct, the second largest warranty repair company of Sky Digital systems in the UK, has seen the company grow from three people in February 2002 to 500 employees at the beginning of 2006.
That has been partially due to the uptake in Sky digital systems but the expansion has mainly come from the very competitive warranty and guarantee service the company offers to Sky customers.
After four years, Satellite Direct now has 400,000 customers, employs its own nationwide service team and is building a new headquarters in Yapton, West Sussex to centralise its fast growing call centres.
Last year Satellite Direct targeted six and a half million Sky Digital users with direct mail.
And as Dave Reynolds commented: "As we are independent of Sky, we need to inform them about our services.
Although we use a fulfilment house for the majority of this type of direct mail, we also despatch another half a million documents a year to our customers.
As most of these are personal financial correspondence and policies, we prefer to process them in-house.
Hence the reason for the purchase of the KAS Mailmaster." And he explained that the company is so pleased with the machine that it is considering buying a second one.
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